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Below are Essay & Assignments tackled by us on Marketing

Showing 421 to 430 of 488 results.

  • Report recommending a new store design for Celtic Organic Wholefoods
  • Introduction 3
    Celtic Organic Whole Foods 3
    Retail Store Design 4
    Customers’ Belongings Storage 8
    Non-Perishable Products Section 9
    Perishable Products Section 9
    Nursery 10
    Coffee Shop 11
    Poin...More

    Introduction 3
    Celtic Organic Whole Foods 3
    Retail Store Design 4
    Customers’ Belongings Storage 8
    Non-Perishable Products Section 9
    Perishable Products Section 9
    Nursery 10
    Coffee Shop 11
    Point of Sale 12
    Conclusion 12
    References 14
    Appendix 16
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  • Report suggesting the strategies to improve e-business operations of Accent Clothing
  • • Abstract
    • Introduction
    • Design: First Impression
    • Content
    • Customer interface
    • Conclusion
    • References
    ...More

    • Abstract
    • Introduction
    • Design: First Impression
    • Content
    • Customer interface
    • Conclusion
    • References
    ... Less

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  • Report suggesting the strategies to improve e-business operations of SixT
  • 1. Introduction 2

    2. Online Branding 3

    2.1 Segmentation and Customisation 4

    2.2 Website Design 6

    3.Online Operations ………………………………………………………………...9

    3.1 Horizontal screening 10

    3.1.1 Na...More

    1. Introduction 2

    2. Online Branding 3

    2.1 Segmentation and Customisation 4

    2.2 Website Design 6

    3.Online Operations ………………………………………………………………...9

    3.1 Horizontal screening 10

    3.1.1 Navigability 12

    3.2 Website conventions (Home Page Link) 14

    3.3 Design Features to promote usability 14

    4. Conclusion 18

    References 19
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  • Research assignment on the development of a social networking site related to marketing courses of Central Queensland University, Australia and ways in which it can be made attractive to its target audience – its students
  • The research article deals with the aspects of social networking sites with respect to the Central Queensland University. In particular, it deals with the development of a social networking site relat...More

    The research article deals with the aspects of social networking sites with respect to the Central Queensland University. In particular, it deals with the development of a social networking site related to marketing courses of the university and ways in which it can be made attractive to its target audience – its students. Initially it develops a demographic profile of the students and studies their behavior so that it is easier to understand how they use the medium. A brief web traffic plan is laid out that can be easily measured for progress so that it can attract the most number of students concerned with the course. There are various strategies that are used with respect to this. Websites related to the field are also selected and analyzed with respect to the target audience so that it becomes useful for the students to complete their courses successfully. Lastly, in order to measure the effectiveness of the website, a survey is designed such that objectives with which the site plan was laid can be measured. Having carried out this research, the impact of social networking sites can be studied and analyzed. The effectiveness of the resulting site can then educate the researcher on the methods adopted in designing it so that it can evolve to better attract target audience members in future. The nature of the technology demands evolution and this research is a major step in understanding the ways and effects of social networking sites on education since it involves a number of factors ranging from the psychology of students to advancements in the fields of technology. ... Less

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  • Research paper on consumer behaviour by taking examples of three of the largest multiples of Ireland viz., ALDI, LIDL and TESCO
  • 1. Introduction 2
    2. Recipients of the Research 3
    3. Suitability of Researcher for the Research 3
    4. Research Review and Overview 3
    5. Research Methodology 4
    5.1. Research Question 4
    5.2. Resear...More

    1. Introduction 2
    2. Recipients of the Research 3
    3. Suitability of Researcher for the Research 3
    4. Research Review and Overview 3
    5. Research Methodology 4
    5.1. Research Question 4
    5.2. Research Hypothesis 6
    5.3. Research Objectives 6
    5.4. Research Design 7
    5.5. Methods of data collection……………………………...8
    5.6. Research Philosophy 10
    5.7. Research Approach 10
    5.8. Research Strategy 11
    5.9. Research Choice 12
    6. Population and Sample 13
    7. Data Collection, Editing & Coding 14
    8. Time, Cost and Project Management 14
    9. Is the Research New and Relevant? 15
    10. Bibliography 16
    10.1. Journals 16
    10.2. Books 17
    10.3. Websites 18
    11. Appendices 19
    11.1. Gantt Chart 19
    11.2. Research Onion….…………………………………….20
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  • Research proposal on ‘The research process which allows the clients to convey the right message to the audiences’
  • Abstract 2
    1 Introduction 2
    2 Literature Review 5
    2.1 Research Questions 7

    3 Research Methodology 8
    3.1 Research Design 8

    3.2 Population and Sample 10
    3.3 Data Collection Strategy 10
    3.4 R...More

    Abstract 2
    1 Introduction 2
    2 Literature Review 5
    2.1 Research Questions 7

    3 Research Methodology 8
    3.1 Research Design 8

    3.2 Population and Sample 10
    3.3 Data Collection Strategy 10
    3.4 Research Instruments 11
    3.5 Reliability and Validity 11
    4 Ethical Consideration 12
    5 References 13
    6 Appendices 16
    6.1 Gantt chart 16
    6.2 Research Onion 17
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  • Research report on ‘Impact of Branding on Buying Behaviour for International Brands in India’
  • Globalisation is the key word these days for sustainability for the companies throughout the world. More and more companies are expanding their business to new frontiers. At this stage the companies a...More

    Globalisation is the key word these days for sustainability for the companies throughout the world. More and more companies are expanding their business to new frontiers. At this stage the companies are required to understand how branding could be used while entering a new market overseas. The aim of the research is to evaluate how international brands affect the buying behaviour of Indian students (below age 21 Yrs.) with special focus on the branding strategies adopted by Marks and Spencer when they entered Indian market. This research is based on the information collected from primary as well as secondary sources. Researcher has performed a detailed study of the literature review of the role and function of branding in general way and also with context to international marketing. In the era of globalisation, the students have been thrown open to a plethora of options to choose from. The literature search revealed that branding has emerged as a tool to differentiate a product from the several others and also as a cue to the customers to help in making informed and easy buying decision. The primary survey of the Indian students revealed that the students have been giving significant importance to the brand associated with the product while making their buying decision. According to them they have specific expectations from the given brand based on the image and information on the brand and the same image and expectations are also extended to the products and services associated with the product. ... Less

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  • Research Report on New balance shoe Corporation company - Industrial Study
  • Abstract………………………………………………………………….…2
    1. Marketing Perspective…………………….…………....…………2
    1.1 Strategic Business Area (SBA)……………..…….….……....3
    1.1.1 Mission…….…………….………………………….……..4
    1.1.2 Objective........More

    Abstract………………………………………………………………….…2
    1. Marketing Perspective…………………….…………....…………2
    1.1 Strategic Business Area (SBA)……………..…….….……....3
    1.1.1 Mission…….…………….………………………….……..4
    1.1.2 Objective..............................................................................4
    2. Strategies……………………….……………………………………….4
    2.1 Type of strategy……….……………………….………….……4
    2.1.1 Corporate strategy…………….………....……………….4
    2.1.2 Directional strategy…….……………...………………….4
    2.1.3 Portfolio analysis………………….…...………………….4
    2.1.4 Parenting strategy………………………………………...5
    2.1.5 Business strategy………………….………..……………..5
    2.2 Stages of corporate development……………………..…….5
    3. Manufacturing Perspective...........................................................7
    4. Quality Management System………..….…………………..…..9
    4.1 Quality affects business performance...………………….10
    5. Financial Perspective……………..…………..………..………….11
    5.1 Financial analysis………………...………………..…...…….12
    5.2 Poor quality product………….……..………………….…...12
    5.2.1 Internal failure costs…………….……………..……….12
    5.2.2 External failure costs…………………......…………….12
    6. Financial implication to run shoe business…………....….13
    6.1 Current profit/Loss…………………………………………..13
    6.2 Return of investment………………………………….……..13
    6.3 The break - Even……………………………………….……..14
    Conclusion………………………………………………………………..14

    Reference……………………………………….………………………15,16
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  • Review of Academic Journal ‘Development and Testing of an E-Commerce Web Site Evaluation Model’ by Joia and de Oliveira (2008)
  • The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the...More

    The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the use of the internet in marketing in that it seeks to explain how marketing on the internet (the focus is on electronic retailing) can influence purchasing attitudes and intention. By developing a model of consumer purchasing and technological acceptance, the article finds that, in the case of CD music, “ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing” (Joia and de Oliveira 2008: 37). While this finding is based on a relatively robust empirical model, the article nevertheless has its problems and limitations. The implication is that the findings of the article need to be treated with a degree of caution by marketing practitioners.
    The essay is structured as follows. The first section outlines the key contention of the article and its relationship to the marketing literatures. This is followed by a discussion that identifies and outlines the practical implications of the research. The final section provides a critique of the article’s limitations.
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  • Review of an academic journal on Internet & Marketing
  • The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the...More

    The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the use of the internet in marketing in that it seeks to explain how marketing on the internet (the focus is on electronic retailing) can influence purchasing attitudes and intention. By developing a model of consumer purchasing and technological acceptance, the article finds that, in the case of CD music, “ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing” (Joia and de Oliveira 2008: 37). While this finding is based on a relatively robust empirical model, the article nevertheless has its problems and limitations. The implication is that the findings of the article need to be treated with a degree of caution by marketing practitioners.
    The essay is structured as follows. The first section outlines the key contention of the article and its relationship to the marketing literatures. This is followed by a discussion that identifies and outlines the practical implications of the research. The final section provides a critique of the article’s limitations.
    ... Less

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