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Below are Essay & Assignments tackled by us on Marketing

Showing 41 to 50 of 488 results.

  • Analysis of the famous case study – Levi Strauss Japan K K – Selling Jeans in Japan
  • Introduction 2
    1. Key Success factors in the Japanese Market 2
    2. Levi’s FSA/CSA alignment and Levi’s country of origin 3
    3. LSJ’s advertising campaign 4
    4. Distribution Strategies facing LSJ 5
    5...More

    Introduction 2
    1. Key Success factors in the Japanese Market 2
    2. Levi’s FSA/CSA alignment and Levi’s country of origin 3
    3. LSJ’s advertising campaign 4
    4. Distribution Strategies facing LSJ 5
    5. Levi’s premium position in Japan 6
    Conclusion 7
    References 8
    ... Less

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  • Analysis of the famous case study - Magical & Revolutionary: The future of the computing industry? Apple ipad's release in Australia
  • This paper answers the following questions on the case study -

    1) Who were the most appropriate customer segments for Apple to target around the time of the ipad's launch? Has this been done succe...More

    This paper answers the following questions on the case study -

    1) Who were the most appropriate customer segments for Apple to target around the time of the ipad's launch? Has this been done successfully? Who should be the next target for Apple? And what is Apple's competitive advantage?

    2) Apple generally does a late release to Australia and Newzealand compared to the US market. Why do you think this might be?

    3) Using the 12 steps of formulating product/market strategy, discuss how Apple could make decisions regarding its next version of the ipad? In your answer be sure to discuss the competitors' efforts and plans.

    4) Discuss then distinguishing aspects of core marketing strategies in Exhibit 9.2. Which core strategy is most applicable to Apple's ipad and how can Apple's managerial attributes be applied?

    5) Discuss the stages of industry maturity. Which stage is the tablet computer industry in? What changes do you see occurring as the industry progresses into maturity? Examining exhibit 9.5, discuss where Apple fits interms of the company's competitive position and the industry stage of maturity. ... Less

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  • Analysis of the famous case study – The Nivea For Men: Developing a Marketing Plan case study
  • This paper answers the following questions on the case study –

    1. Outline the key objectives that Nivea was trying to achieve when it relaunched its Nivea For Men range. Do you believe the market...More

    This paper answers the following questions on the case study –

    1. Outline the key objectives that Nivea was trying to achieve when it relaunched its Nivea For Men range. Do you believe the market was ready for the strategies outlined? Why?
    2. Do you think that Nivea was taking a risk by relaunching their product range given that they were already the market leaders with their current products? Why or why not?
    3. Outline how Nivea measure their market performance and suggest some additional marketing metrics that they could use to assess their performance.
    4. Explain why Nivea used football sponsorship to help increase its sales of Nivea For Men products.
    5. Using the conclusion of the case study, develop a SWOT analysis for Nivea’s current position in the UK market.
    6. Discuss how effective you think the marketing plan for Nivea For Men has been.

    ... Less

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  • Analysis of the famous case study - Trap-Ease - The Big Cheese of Mousetraps
  • This paper answers following questions on the case study -

    1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this ...More

    This paper answers following questions on the case study -

    1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
    2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
    3. How has the company positioned the Trap-Ease relative to the chosen target market? Could it position the product in other ways?
    4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
    5. Who is Trap-Ease’s direct competition? Who are indirect competitors?
    6. How would you change Trap-Ease’s marketing strategy? What kinds of control procedures would you establish for this strategy? ... Less

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  • Analysis of the famous case study - Xpresso Lube
  • Executive summary
    Introduction
    Aim
    Background
    About the organization- Xpresso Lube
    Environmental issues
    Major issues and problems
    Analysis and solution development
    Conclusion
    Bibliog...More

    Executive summary
    Introduction
    Aim
    Background
    About the organization- Xpresso Lube
    Environmental issues
    Major issues and problems
    Analysis and solution development
    Conclusion
    Bibliography
    ... Less

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  • Analysis of the famous case study ‘Air France KLM – Changing the rules of the game’
  • 1. Introduction……………………………………………………………………….3
    2. Overview of the Company………………………………………………………..3
    3. Analysis of the Company…………………………………………………………4
    4. SWOT Analysis……………………………………………………………………………6
    5. ...More

    1. Introduction……………………………………………………………………….3
    2. Overview of the Company………………………………………………………..3
    3. Analysis of the Company…………………………………………………………4
    4. SWOT Analysis……………………………………………………………………………6
    5. References…………………………………………………………………………8
    ... Less

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  • Analysis of the famous case study ‘Fisher and Paykel Healthcare - Just add Water’
  • Executive Summary 2
    Introduction 4
    Macro Environment Analysis 4
    Summary 6
    Industry Environment Analysis 7
    Internal Environment Analysis 8
    Core competencies 10
    Strategic analysis summary 11
    Con...More

    Executive Summary 2
    Introduction 4
    Macro Environment Analysis 4
    Summary 6
    Industry Environment Analysis 7
    Internal Environment Analysis 8
    Core competencies 10
    Strategic analysis summary 11
    Conclusion 13
    Appendices: 14
    Bibliography 20

    ... Less

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  • Analysis of the famous case study ‘Kirin Brewery – In search of a growth strategy’
  • This report answers the following question on the case study –
    Considering Kirin Brewery will expand into your home country (choose one of your team members’ home countries), what suggestions on its...More

    This report answers the following question on the case study –
    Considering Kirin Brewery will expand into your home country (choose one of your team members’ home countries), what suggestions on its marketing strategy would you give if you are a consultant?
    ... Less

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  • Analysis of the famous case study ‘The line between green marketing and greenwashing’ by Jannie Adamsen
  • This report answers the following question on the case study –
    Research an emerging market of your choice and pinpoint particular natural, green or organic products that you think would perform well...More

    This report answers the following question on the case study –
    Research an emerging market of your choice and pinpoint particular natural, green or organic products that you think would perform well in this marketplace. Justify why using some facts.
    ... Less

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  • Analysis of the famous case study ‘The re-launched Napster changes the music marketing mix’
  • The report is based on analysis of Napster, an online music company. The company offers online music services to its customers. The customers can simply listen and buy music tracks online unlike visit...More

    The report is based on analysis of Napster, an online music company. The company offers online music services to its customers. The customers can simply listen and buy music tracks online unlike visiting a retail store. The company uses innovative means for developing successful business strategy which is web based and customer can access at anytime of the day and from anywhere. The internet offers no geographical boundaries and access to favorite track of music all round the day. The subscription charges are minimal as compared to the services offered by the customer. The advancement in technology has given birth to online marketing strategies which seem to offer promissory results. In case of Napster, web based strategies have been used to promote the product to customers. As a result, the company enjoys increased sales, revenues, customer base, and customer retention. But, still faces a stiff competition from other online music giants like itunes from Apple. The paper also highlights on the recommendations for a successful web based strategy. ... Less

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