Connect with us:
Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 51 to 60 of 488 results.

  • Analysis of the famous case study ‘V’s Pocket Rocket Energy Shot Takes Off’ by Tom Agee
  • This paper answers the following questions on the case study –
    1. How would you classify the creative strategy used in the V Pocket Rocket Campaign using the types identified in this chapter? Explai...More

    This paper answers the following questions on the case study –
    1. How would you classify the creative strategy used in the V Pocket Rocket Campaign using the types identified in this chapter? Explain and discuss the benefits of such a strategy faced with the marketing situation of Frucor being last to launch its energy shot product?
    2. Using the MECCAS model, explain to what degree Colenso BBDO’s campaign for Pocket Rocket might have fitted the various stages from conceptualization to leverage point?
    3. Successful advertising campaigns that produce great results for their clients are usually the result not only of excellent creative ideas in terms of both message and media, but also clients who are willing to take risks. Describe and discuss what you believe was required of the client to agree to a campaign that was so different from any previously run.
    4. Visit the Republic of V website. Discuss and comment on the ways in which it has used interactively to continue to engage the target market of V’s products, with competitions, games and giveaways. What criteria would you use for evaluating this site and how well you use them.

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous case study on Banyan Tree Hotels & Resorts by Jochen Wirtz
  • This paper answers the following questions on the case study –

    Q. 1 Develop a service profile of the Banyan tree’s offer based on Levitt’s ‘total product concept’ (core, expected, augmented & pot...More

    This paper answers the following questions on the case study –

    Q. 1 Develop a service profile of the Banyan tree’s offer based on Levitt’s ‘total product concept’ (core, expected, augmented & potential). How does Banyan Tree add service value and differentiate from competitors? Do these services offer a sustainable competitive advantage? Why or Why not?
    Q. 2 Anaylse and evaluate Banyan Tree’s brand positioning strategy. Can Banyan Tree maintain its unique positioning in an increasingly competitive market?
    Note: this is a complex question and will require considerable secondary research to draw together the information (on target market, competition, other external factors and internal factors) needed to construct a clear and concise answer.
    Q. 3. Analyse and evaluate the success or otherwise of the brand portfolio strategy of Banyan Tree, Angsana, as well as the product portfolio of beach resorts, and city hotels, spars, galleries and museum shops . Use branding concepts and knowledge from the chapter and lecture. Justify your analysis with evidence from your research.
    Q. 4 Based on the analysis of issues discussed in the previous questions, what implications are there for marketing and the firm as a whole for the future? Draw out two implications, explain & justify
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous case study on Cape House, Bangkok by Paul Patterson
  • This paper answers the following questions on the case study –

    Q.1 Discuss in detail how Heskett’s ‘service –profit chain’ model might be used to explain the success of the Cape House.
    Q.2 Dis...More

    This paper answers the following questions on the case study –

    Q.1 Discuss in detail how Heskett’s ‘service –profit chain’ model might be used to explain the success of the Cape House.
    Q.2 Discuss in detail how the concept of customer perceived value might explain Jessica’s loyalty to the Cape House. (Consider the 5 components)
    Q.3 With reference to the 5 SERVQUAL dimensions, demonstrate with examples from the case how these dimensions are driving Jessica’s satisfaction with the Cape House. Are they of equal importance? Why or Why not?
    Q. 4 Should the Cape House offer a service guarantee? Evaluate and make a recommendation that is justified. Assuming that Cape House was to offer a guarantee, design one to suit the service offering. Evaluate the service guarantee.
    Q. 5 Based on the analysis of issues discussed in the previous questions, what implications are there for marketing and the firm as a whole for the future? Draw out two implications, explain & justify
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous case study on DHL Bangladesh by Hemant Merchant and Masud Chand
  • Executive Summary 2
    Understanding the Case Analysis 2
    SWOT Analysis of DHL Bangladesh 2
    Company STRENGTHS 2
    COMPANY WEAKNESES 3
    COMPANY OPPORTUNITIES 3
    COMPANY THREATS 4
    Applying Porters 5 forc...More

    Executive Summary 2
    Understanding the Case Analysis 2
    SWOT Analysis of DHL Bangladesh 2
    Company STRENGTHS 2
    COMPANY WEAKNESES 3
    COMPANY OPPORTUNITIES 3
    COMPANY THREATS 4
    Applying Porters 5 forces to DHL Bangladesh 4
    Risks through new entrants 5
    Rivalry among the companies 5
    Threats from Substitute Products 5
    Bargaining Power of Buyers 5
    Bargaining power of suppliers 5
    Problems Faced by DHL Bangladesh 6
    Setting higher quotes 6
    Adapting with the reasonable the price 7
    Geographical pricing (Cash, Countertrade and then Barter) 7
    Price allowances and discounts 7
    Promotional Pricing 8
    Differentiated pricing 8
    Initiating Price cuts 8
    Initiating price increases 9
    Responding to competitor’s price changes 9
    Conclusion 10
    References 11
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous case study on Easycar.com
  • This assignment answers the following questions on the case study –
    1. What are the characteristics of the car rental industry? How do these characteristics influence the design of service delivery p...More

    This assignment answers the following questions on the case study –
    1. What are the characteristics of the car rental industry? How do these characteristics influence the design of service delivery processes in this industry in general?
    2. easyCar obviously competes on the basis of low price. What does the company do in operations to support this strategy?
    3. Is easyCar a viable competitor to taxis, buses, and trains, as Stelios claims? How does the design of its operations currently support this form of competition? And how does the design of its operations currently not support this form of competition?
    4. How significant are the legal challenges that easyCar is facing?
    5. What is your assessment of the likelihood that easyCar will be able to realise its goals? What can easyCar do to achieve its goals?
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous cast study on Napster “ The re-launched Napster changes the music Marketing mix”
  • In this report, marketing communication strategies have been developed which can be used by Napster to attain a competitive advantage. The role of digital media as a communication tool has been highli...More

    In this report, marketing communication strategies have been developed which can be used by Napster to attain a competitive advantage. The role of digital media as a communication tool has been highlighted to promote Napster services online. The digital revolution has drastically changed the way the business used to work along with other activities of learning and communication. It is recommended that Napster should use digital media marketing strategies for effective communication and reach widespread target audience.
    The digital media communication tools comprise of search engine marketing, social marketing, online public relations, viral marketing, affiliate marketing and banner advertisements which can play an effective role in reaching the target audience across the geographical boundaries.
    Digital media marketing offers cost effective communication solution and helps an organization to increase its competitiveness. The report highlights on how digital marketing strategies can be used to help Napster gain competitive advantage in online music marketing, expand their customer base, increase business profits and reduce the burden on company’s advertising budget.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous Deductive case study for e-business
  • Introduction 2
    1) Management Overview 3
    Strategic management 3
    Time and cost 5
    Risk management 6
    Expediting the completion of the project 8
    2) Gantt Chart 8
    3) Financial Plan 10
    4) Change Mana...More

    Introduction 2
    1) Management Overview 3
    Strategic management 3
    Time and cost 5
    Risk management 6
    Expediting the completion of the project 8
    2) Gantt Chart 8
    3) Financial Plan 10
    4) Change Management 14
    Conclusion 17
    References 19
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous distribution channels case study - Chic Shop
  • This paper answers following questions on the case study -

    You are the marketing manager of the Chic shop company, answer the following questions -

    1) Who are your target audiences?

    2) What...More

    This paper answers following questions on the case study -

    You are the marketing manager of the Chic shop company, answer the following questions -

    1) Who are your target audiences?

    2) What is the product benefit that you will be providing?

    3) How are you intending to reach the target audience?

    4) Which distribution channels will be most appropriate?

    5) How are you intending to support such channels? ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous Lego case on marketing
  • N/A...More

    N/A ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous marketing case study on Harley Davidson
  • This paper answers the following questions on the case study -

    The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book chapters and to apply t...More

    This paper answers the following questions on the case study -

    The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book chapters and to apply the knowledge in a written analysis of a real world case. This is an individual assessment. For this assessment you should focus on the core issues underlying the case and illustrate the analysis with appropriate and relevant arguments, logic and theoretical frameworks to demonstrate your mastery and knowledge of the case subject matter and alignment with the chapter topics. Background research, analysing the case based on unit relevant topics, models and frameworks as well as strong arguments backed up by credible and relevant data and facts will be crucial in achieving a good mark. In constructing the case analysis, a report format is preferably advised over an essay format.

    Q1.What kinds of things have Harley-Davidson done well with its Harley Owners Group (H.O.G.) program to create an extraordinary customer experience that is unique and valuable to its members? (approximately 300 words)


    Q2. To enlarge its customer base, what kinds of things would you recommend Harley-Davidson do to cultivate long-term relationships with a younger audience, e.g., aged 18-34? (approximately 500 words)
    ... Less

    View Full Assignment Get a quote for custom assignment

How It Works:-

www.ry-diplomer.com/diplomy-vo-vladimire

www.ry-diplomer.com