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Below are Essay & Assignments tackled by us on Marketing

Showing 81 to 90 of 488 results.

  • Assignment on Customer Portfolio Analysis
  • This report is based on the following requirement -

    “In much the same way that we can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandat...More

    This report is based on the following requirement -

    “In much the same way that we can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandates a similar portfolio analysis.”

    Hooley, G., Piercy, N., and Nicoulaud, B., (2012), Marketing Strategy and Competitive Positioning, 5th ed., Prentice Hall, p 400.

    By reference to academic literature, explore the concept of the customer portfolio and in particular Strategic Account Management. For an identified company, indicate how the company could apply the concept, making recommendations.

    You are required to produce a business report which demonstrates your understanding of key aspects of the Management of Marketing.

    The report should be addressed to a specific person in your selected company – the Managing Director or equivalent. It should have:
    a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to.
    an effective practical foundation, which makes management recommendations for the company.
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  • Assignment on Expansion of Southwest airlines into Indian Market
  • • Executive Summary
    • Introduction
    • About South West Airlines
    • South West Airline’s competitive strength
    • South West Airline’s strategies
    • South West Airlines in India
    • South West Airline...More

    • Executive Summary
    • Introduction
    • About South West Airlines
    • South West Airline’s competitive strength
    • South West Airline’s strategies
    • South West Airlines in India
    • South West Airline’s financial strength
    • South West Airline’s operations in India
    • Management issues facing South West Airline
    • Evaluation of the strategy
    • Conclusion
    • References
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  • Assignment on Impact of technology on Coles Myer Ltd
  • • Executive summary
    • Purpose of the report
    • Background – Problem statement, Assumptions, Limitations
    • Methodologies
    • Findings – Coles Myer, Competitors, Consumer demographics, Retail trends, ...More

    • Executive summary
    • Purpose of the report
    • Background – Problem statement, Assumptions, Limitations
    • Methodologies
    • Findings – Coles Myer, Competitors, Consumer demographics, Retail trends, Technology trends
    • Recommendations – Smart stores, Smart cards
    • Costs – Smart stores, Smart cards
    • Benefits – Smart stores, Smart cards
    • Risks – Smart stores, Smart cards
    • Implementation – Strategy, 2 X 2 matrix, Timeline for implementation
    • Conclusion
    • References
    • Appendices – Biometric identification, Blue tooth, Open source, RFID, Self check out, Smart card, Consumer profile 2010, Retail technology trends
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  • Assignment on Industry structure and External Environment analysis of Coca Cola Amatil, Australia
  • 1.0 Introduction………………………………………………………………………………………………….7
    1.1 Company Overview……………………………………………………………………………….7
    1.2 Company History……………………………………………………………………………………7
    2.0 External Environment……………………………...More

    1.0 Introduction………………………………………………………………………………………………….7
    1.1 Company Overview……………………………………………………………………………….7
    1.2 Company History……………………………………………………………………………………7
    2.0 External Environment…………………………………………………………………………………..8
    2.1 Definition……………………………………………………………………………………………….9
    2.2 Macro Environment……………………………………………………………………………….9
    2.2.1 Economic………………………………………………………………………………9
    2.2.2 Political……………………………………………………………………………….10
    2.2.3 Technological………………………………………………………………………11
    2.2.4 Legal……………………………………………………………………………………11
    2.2.5 Social……………………………………………………………………………………12
    2.2.6 Demographic……………………………………………………………………….12
    2.2.7 Sustainability……………………………………………………………………….13
    3.0 Porters Five Forces……………………………………………………………………………………….13
    3.1Threat of New Entrants………………………………………………………………………….13
    3.2 Bargaining Power of Supplier…………………………………………………………….….14
    3.3 Bargaining Power of Buyers………………………………………………………………….14
    3.4 Substitutes…………………………………………………………………………………………...15
    3.5 Industry Rivals………………………………………………………………………………….….15
    4.0Industry Structure………………………………………………………………………………………….15
    4.1Financial Analysis…………………………………………………………………………………..16
    5.0 Where Are WE Now? ...........................................................................................16
    6.0 Recommendations……………………………………………………………………………….…………17
    7.0 Appendix……………………………………………………………………………………………….…………17
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  • Assignment on Marketing strategy of Apple’s new product iPhone-S
  • The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it i...More

    The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing strategy and a marketing plan to implement the strategy for a product or a service to be a commercial success.

    The following is the marketing strategy for a new product that Apple. Inc is going to launch. The product is a mobile device named iPhone-S. Apple has always aimed at producing the best devices not giving too much thought on the cost factor. All its target customers were those who were looking for the best products and not worried too much about the price. It was result of the niche strategy that Apple had adopted. But with iPhone-S, Apple is now looking to target that section of the market which it has ignored for a very long time, the middle class. Following is the marketing strategy for Apple’s new mobile, the iPhone-S.


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  • Assignment on New Market entry strategy for Benihana Inc
  • • Introduction
    • The competitive advantage of Benihana
    • Corporate objectives & strategies
    • Business model of Benihana
    • A business environment analysis
    • SWOT analysis
    • Theoretical framework ...More

    • Introduction
    • The competitive advantage of Benihana
    • Corporate objectives & strategies
    • Business model of Benihana
    • A business environment analysis
    • SWOT analysis
    • Theoretical framework
    • Operational & marketing strategies
    • Costing
    • Royalties
    • Action plan
    • Evaluation
    • List of references
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  • Assignment on Sales Planning and Operations
  • Scenario
    Colin Hendrix and his brother James run a successful car dealership in Dorset and Hampshire. They have a garage with a showroom and workshop for servicing and maintenance of customer vehic...More

    Scenario
    Colin Hendrix and his brother James run a successful car dealership in Dorset and Hampshire. They have a garage with a showroom and workshop for servicing and maintenance of customer vehicles in every major town. Recently, over the last year, sales of new and second-hand cars have been down. Although the brothers understand that this may be due to the economic recession they are also concerned as many experienced sales staff have left and the current sales force is made up of very inexperienced staff. The brothers want to focus their sales force again on selling to personal customers and also to businesses who wish to buy fleets of vehicles.
    Task 1
    You work for Strategy Solutions Ltd as a consultant and you have been called in to advise the Hendrix business by preparing a marketing strategy report which will look at the role of personal selling by the sales force. Your report needs to consider :
    1. how selling by the sales force supports other promotional activities
    2. how different customers (personal and business) make a buying decision
    3. the role of the sales force in the overall marketing strategy for the Hendrix business

    .
    Your report should be written in a suitable business style and should link any academic theories/studies to the business including appropriate research on personal and business to business selling (B2B) as it relates to the case scenario. It should be no more than 1500 words (+/- 10%) excluding bibliography/references and appendices.
    Task 1: Business Report
    1 Explain how personal selling supports the promotion mix (LO 1.1)
    2 Compare buyer behaviour and the decision making process in different situations (LO 1.2)
    3 Analyse the role of sales teams within marketing strategy (LO 1.3)
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  • Assignment on SWOT Analysis and Marketing strategy of Amazon.com
  • Amazon.com was started by a man named Jeffrey Bezos, former Vice President of investment banker D.E. Shaw and Company. Rebecca (2002) has stated that Bezos was looking for a good internet company to i...More

    Amazon.com was started by a man named Jeffrey Bezos, former Vice President of investment banker D.E. Shaw and Company. Rebecca (2002) has stated that Bezos was looking for a good internet company to invest and got a company where the number of visitors was increasing by 2300% every month. He thought of selling books and music on the Internet, but finally narrowed down to books as there was no major online book seller in the market and the competition was much less. Rebecca (2002) mentions that in 1995, Amazon started selling books online and by the year 1998, their annual revenue reached the target of $1640 million. Their customer base increased dramatically from 180,000 in 1996 to 12 million in 160 countries by mid 1999. It was in the year 1999 that the company decided to increase its line of products. Besides books, the company at present sells toys and video games, electronics and software, electronic greeting cards, home improvement supplies, online auctions, DVD’s and an online mall called zShops.
    The company’s mission is to provide the customers the best shopping experience on the Internet with the help of technology and expertise of its invaluable employees. With this mission, the company plans to move ahead in the future. Going by the reports published by the company, their sales was best ever during the holiday season of 2008. Kathie Kroll (2008) has mentioned that the peak day was December 15th, when more than 6.3 million items were ordered and 5.6 million units shipped. To any retailer, holiday sales account for 30 to 50 percent of their annual sales and during the last season, there was supposed to be less economic activity in spite of the economic recession. Let us have a SWOT analysis of the current business situation of Amazon.com.
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  • Assignment on the aspects of Marketing Management & Key Challenges Affecting Marketing Strategy of the Newspaper Industry
  • The industrial world has come a long was from the early days of industrial revolution. As the industrial world has grown tremendously, it has become more complicated and a subject of academic study. B...More

    The industrial world has come a long was from the early days of industrial revolution. As the industrial world has grown tremendously, it has become more complicated and a subject of academic study. Business concepts have evolved and new findings and ideas have been recorded continuously. Different organizations have different business strategies and plans. Marketing management has become an essential part of a business strategy. Marketing management is the proper use of marketing techniques, resources and activities by a company or organization to promote its products (Kotler et al, 2006).

    This report aims at explaining the main components of strategic marketing management. For better understanding the report then concentrates on the newspaper industry in particular. It explains how internet has become a key challenge for the newspaper industry. Also the author demonstrates the ability to apply marketing theory by doing a SWOT analysis of the newspaper industry.
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  • Assignment on the Environmental study of Emirates
  • . Introduction
    2. Political environment
    3. Economic environment
    4. Social environment
    5. Technological
    6. Performance appraisal
    7. Current strategies
    8. Conclusion
    ...More

    . Introduction
    2. Political environment
    3. Economic environment
    4. Social environment
    5. Technological
    6. Performance appraisal
    7. Current strategies
    8. Conclusion
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