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  • Analysis of the article - “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008)
  • Introduction 1
    Critical Analysis: “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008) 1
    Supporting Article 1: “Toward a Transcending Conceptualizat...More

    Introduction 1
    Critical Analysis: “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008) 1
    Supporting Article 1: “Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective”, by Vargo, S (2009) 3
    Supporting Article 2: “Service-Dominant Logic as a Foundation for Service Science: Clarifications” by Vargo, S & Akaka, M (2009) 6
    Conclusion 8
    References 9 ... Less

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  • Analysis of the famous case study - the Atlanta Braves
  • This report is based on the following case study -

    The Atlanta Braves

A visit to Turner Field, the Atlanta Braves’ state-of-the-art ballpark, feels like a trip back to the future. The stadium ble...More

    This report is based on the following case study -

    The Atlanta Braves

A visit to Turner Field, the Atlanta Braves’ state-of-the-art ballpark, feels like a trip back to the future. The stadium blends 1940s tradition with 21st century convenience. The Braves’ marketing campaign reflects the charm and nostalgia of baseball’s past, but it has a futuristic slogan: “Turner field: Not just baseball: A baseball theme park.” 

Fans love the fact that they’re closer to the action at Turner Field. It’s only 45 feet from either first or third base to the dugouts, with the stands just behind. Besides that, there’s a Braves Museum and Hall of Fame with more than 200 artefacts. Cybernauts will find Turner Field awesome because it’s a ballpark that makes them a part of the action. At the stadium, built originally for the 1996 Olympics and converted for baseball after the Games, there are interactive games to test fans’ hitting and pitching skills, and their knowledge of baseball trivia; electronic kiosks with touch screens and data banks filled with scouting reports on 300 past and present Braves, along with the Braves’ Internet home page; a dozen 27-inch television monitors mounted above the Braves’ Clubhouse Store, broadcasting all the other major league games in progress, with a video ticker-tape screen underneath spitting out up-to-the-minute scores and stats; a sophisticated communications system, with four miles of fiber-optic cable underneath the playing field that will allow World Series games to be simulcast around the globe, as well as special black boxes placed throughout the stadium to allow as many as 5,500 cell-phone calls an hour.

The marketing of Turner Field is aimed at many types of fans. It is not enough just to provide nine innings of baseball. Turner Field’s theme-park concept was the brainchild of Braves President Stan Kasten. In the early 1990s, as the Braves grew into one of the best teams in baseball, Kasten increasingly became frustrated while watching fans flock to Atlanta–Fulton County Stadium a few hours before games, with little to do but eat overcooked hot dogs and watch batting practice.

As Kasten saw it, they spent too much time milling on the club-level concourse and too little time spending money. What if he could find a way for families to make an outing of it, bring the amenities of the city to Hank Aaron Drive, and create a neighbourhood feel in a main plaza at the ballpark? “I wanted to broaden fans’ experience at the ballpark and broaden our fan base,” Kasten says. “People have no problem spending money when they’re getting value. We have one of the highest payrolls in baseball, and I needed to find new ways to sustain our revenues.”

Turner Field’s main entry plaza opens three hours before games—compared to two hours for the rest of the ballpark—and stays open for about two hours after games. On weekends, there is live music. Everyone’s invited—186 $8 “skyline seats” are available for each game—and that buck gets you anywhere, from the open-air porch at the Chop House restaurant (which specializes in barbecue, bison dogs, Moon Pies, and Tomahawk lager) to the grassy roof at Coke’s Sky Field, where fans can keep cool under a mist machine. Interactive games in Scouts Alley range from $1 to $4, and the chroma-key studios in the East and West Pavilions cost $10–20, where fans can have their picture inserted into a baseball card or into a photo of a great moment in Braves history. Admission to the museum is $2. And it should come as no surprise that there are seven ATMs located throughout the ballpark. One of the Braves’ key marketing objectives is to help build a new generation of baseball fans. The stadium was planned so that fans will find something to love and learn at every turn. The minute a fan’s ticket is torn, that person becomes part of what’s happening at Turner Field. 

Turner Field is unrivaled in its blend of technology and entertainment. At all times, fans are entertained and informed of Turner Field activities through superior sound systems, the BravesVision video board in center field, the PlazaVision board in the Fan Plaza and over 500 television monitors situated throughout Turner Field. The BravesVision video board is 29 feet by 38 feet, weighs over 21 tons and features over 331,000 fluorescent light bulbs. The PlazaVision board is 17 feet by 22 feet. These two huge boards make Turner Field unique among all sports facilities as two completely different shows can be produced - one for the seating bowl and one for the Plaza. Inside the ballpark, fans are prompted to do the tomahawk chop by the 27-foot long "chopping" neon tomahawk located atop the video board, and are kept informed of the latest scores around the leagues by the out-of-town scoreboard.

www.atlanta.braves.mlb.com  ... Less

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  • Analysis of the famous case study - The campus wedding
  • Executive summary 2
    Introduction 4
    Case A 4
    Network diagram for the wedding plans 4
    Identification of critical paths 7
    Minimum cost plan to meet the 22nd date 10
    Case B 11
    Impact of the wedding...More

    Executive summary 2
    Introduction 4
    Case A 4
    Network diagram for the wedding plans 4
    Identification of critical paths 7
    Minimum cost plan to meet the 22nd date 10
    Case B 11
    Impact of the wedding plans of each incident noted in B case 11
    Conclusion 13
    References 15 ... Less

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  • Analysis of the famous case study by Pamm Kellett – Developing a Sports Museum- The Case of Tennis Australia and Tennis Heritage Collection
  • N/A...More

    N/A ... Less

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  • Analysis of the Indonesia’s parties which is the one of the key industrial relation development
  • • Industry Relations in Pre-Soeharto Indonesia
    • Industry Relations in Soeharto Indonesia
    • Industry Relations in Post-Soeharto Indonesia
    • References
    ...More

    • Industry Relations in Pre-Soeharto Indonesia
    • Industry Relations in Soeharto Indonesia
    • Industry Relations in Post-Soeharto Indonesia
    • References
    ... Less

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  • Analysis of the Property development environment in UK
  • Introduction 3
    Overview of Aberdeen City 3
    Recent Property Developments in Aberdeen 3
    Property Development environment in UK 5
    Classification of the Developers 5
    Overview of the Basic Development...More

    Introduction 3
    Overview of Aberdeen City 3
    Recent Property Developments in Aberdeen 3
    Property Development environment in UK 5
    Classification of the Developers 5
    Overview of the Basic Development Process 6
    Factors for development 7
    The Way Ahead for Aberdeen 8
    Conclusion 9
    Bibliography 10

    ... Less

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  • Analysis of the Sustainability Development of UAE
  • 1. Executive summary 4
    2. Introduction 4
    2.1. Sustainable city 5
    3. Sustainability vision 6
    4. Different plans for sustainability 8
    4.1. Rapid urbanization in the globalizing world 8
    4.2. Brundt...More

    1. Executive summary 4
    2. Introduction 4
    2.1. Sustainable city 5
    3. Sustainability vision 6
    4. Different plans for sustainability 8
    4.1. Rapid urbanization in the globalizing world 8
    4.2. Brundtland commission report: our common future 9
    4.3. Rio Declaration on Environment and Development: Agenda 21 (1992) 9
    4.4. Sustainable Communities Act 2007 10
    4.5. Scottish Sustainable Communities Initiative 2008 11
    5. Literature review 12
    5.1. History of the concept 12
    5.2. Sustainable food 12
    5.3. Sustainable consumption 13
    5.4. Green jobs in the country 13
    5.5. The built environment 14
    5.6. Environmental protection 14
    5.7. Education for sustainable environment 15
    5.8. Environmental justice 16
    5.9. Sustainable procurement 16
    6. Dimension for sustainability in a city 17
    6.1. Sustainable infrastructure and mobility 17
    6.2. Environment and diversity 18
    6.3. Local policies for sustainable development 18
    6.4. Social acceptability 19
    6.5. Energy consumption 19
    6.6. Sustainable lifestyle 20
    7. Sustainability plan of UAE 20
    7.1. Initiative plans and strategies for sustainable development 21
    7.2. CSR as Sustainability development first initiative 21
    7.3. Environmental data access as the second initiative towards sustainability development 22
    7.4. Sustainable infrastructure as third initiative 23
    7.4.1. Green building 24
    7.5. Sustainable energy consumption 24
    7.6. Sustainability and trade offs 25
    7.7. Strategic sustainability 25
    8. Urban sustainability development 25
    8.1. Dimensions for urban development 26
    8.2. Ecological footprint 28
    8.3. Model of urban development 29
    8.3.1. Growth model 30
    8.3.2. Compact urban development model 30
    9. Critical success factor 31
    10. Evaluation of the plan 33
    10.1. Different assessment methods 35
    10.2. Strategy evaluation 35
    11. Recommendation 37
    12. Conclusion 38
    Bibliography 39
    ... Less

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  • Approach to Teaching and Learning new language - Suggestopedia and Barque Music
  • This paper answers the following question –
    Choose a particular approach to teaching and learning and describe its key characteristics. Critically examine this approach noting its strengths and weak...More

    This paper answers the following question –
    Choose a particular approach to teaching and learning and describe its key characteristics. Critically examine this approach noting its strengths and weaknesses, referring to other theorists’ ideas and experiences. How does this approach deepen your understanding of your own experiences as a learner? Consider how you might be able to adopt this approach in your own teaching.
    The writer choose to talk about suggestopedia as an approach in language teaching, its impact on unconscious learning through baroque music
    ... Less

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  • Article on 'Good governance' - Good governance - Is democracy good governance? What does this mean in theory and practice? What are its failings?]
  • Preamble
    Is democracy good Governance?
    Present day democracy in theory and practice?
    Democracies failings
    ...More

    Preamble
    Is democracy good Governance?
    Present day democracy in theory and practice?
    Democracies failings
    ... Less

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  • Article on impacts of mobile and related technologies on society
  • • Impact on individuals
    • Impact on society
    • References
    ...More

    • Impact on individuals
    • Impact on society
    • References
    ... Less

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