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Management

Below are Essay & Assignments tackled by us on Management

Showing 11 to 20 of 776 results.

  • A Report on the development of integrated marketing communication strategy by Gatorade for introducing new product in Australia’s Market
  • Executive Summary……………………………………………………………………...2
    1. Introduction……………………………………………………………………………4
    2. Company Background and Objectives………………………………………………5
    3. Target Market and Positioning………………………………………...More

    Executive Summary……………………………………………………………………...2
    1. Introduction……………………………………………………………………………4
    2. Company Background and Objectives………………………………………………5
    3. Target Market and Positioning………………………………………………………5
    3.1 Target Market………………………………………………………………..5
    3.2 Positioning……………………………………………………………………6
    4. SWOT …………………………………………………………………………………6
    5. Integration of marketing communications models & concepts …………………...7
    6. Integrated Communication Strategy………………………………………………...8
    6.1 Advertising and its Objectives………………………………………………8
    6.2 Creating messages……………………………………………………………8
    6.3 Sales promotion………………………………………………………………8
    6.4 Point of purchase…………………………………………………………….9
    6.5 Selecting media……………………………………………………………….9
    6.5.1 Television…………………………………………………………...9
    6.5.2 Billboards……………………………………………………….…10
    6.5.3 Newspapers……………………………………………………….10
    6.5.4 Magazines…………………………………………………………10
    6.5.5 Internet……………………………………………………………10
    6.6 Establishing Momentum…………………………………………...11
    7. Communication outcomes…………………………………………………………...11
    8. Conclusion…………………………………………....................................................12
    References …………………………………………........................................................13
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  • A report on the operation management of Arnold Palmer Hospital
  • The purpose of the paper is to understand and critically evaluate the present operation management of Arnold Palmer Hospital in context of their quality of service, processes and supply chain. The str...More

    The purpose of the paper is to understand and critically evaluate the present operation management of Arnold Palmer Hospital in context of their quality of service, processes and supply chain. The strategic and tactical perspective of the hospital is being analyzed in this paper to understand the current operating procedure of the Arnold Palmer restaurant to achieve their objective of 100 % customer (patient) satisfaction. The effort has been made through this paper to study the managing of different operations of the organization and to gain insight of the operating procedure that the hospital management follows to gain competitive advantage and sustainable development for the organization. The study helps to explore the existing faultiness in the managing of the different operations of the Arnold Palmer Restaurant.
    The objective of the paper is to examine the current procedures of the organization from the strategically and tactical perspective and to develop and justify a new approach for enhancing the operational procedure at Arnold Palmer Hospital. The progress of the organization is related to the way the hospital handles its quality of service, processes and supply chain in order to gain the customer satisfaction. Through this paper the attempt has been to analyze the current process and to put forth the suggestive actions for the enhancement of the procedure of operations of Arnold Palmer Hospital. The overall objective is to strategically and tactically induce the advancement of the contemporary procedures of the organization. The continuous improvement is necessary for the procedures of Arnold Palmer Hospital in order to achieve their goals of customer satisfaction and to gain competitive advancement in the long term.

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  • An Analysis of the Case of United Fire-Fighter in Queensland
  • This assignment is based on the following requirement –

    “Management [and employers] has a degree of choice in the way they seek to conduct their relations with employees and their representatives”...More

    This assignment is based on the following requirement –

    “Management [and employers] has a degree of choice in the way they seek to conduct their relations with employees and their representatives” (Bray, Waring and Cooper 2009: 152). Analyse and discuss this statement with a particular focus on the case study of the United Firefighters Union and the Department of Emergency Services.
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  • Analysis and Critique of a Business Plan on Bistro & Wine Bar
  • • EXECUTIVE SUMMARY
    • MARKET SEGMENTATION
    • VALUE PROPOSITION
    • OPERATION STRATEGY
    • PLANNING STRATEGY
    • FINANCIAL
    • CRITICAL ANALYSIS
    • LIST OF REFERENCES USED TO ANALYZE
    ...More

    • EXECUTIVE SUMMARY
    • MARKET SEGMENTATION
    • VALUE PROPOSITION
    • OPERATION STRATEGY
    • PLANNING STRATEGY
    • FINANCIAL
    • CRITICAL ANALYSIS
    • LIST OF REFERENCES USED TO ANALYZE
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  • Analysis of a famous case study on Satyam Inc India – ‘Governance in a globalising world’
  • This paper answers the following questions on the case study –
    Why do you think the Satyam scandal happened?
    How might such a scandal be presented, in the future?
    ...More

    This paper answers the following questions on the case study –
    Why do you think the Satyam scandal happened?
    How might such a scandal be presented, in the future?
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  • Analysis of a Fictitious case study on Project Management – ‘The Wheatley Sports Stadium’
  • The Euro Youth Games is one of the most prestigious events for the European countries. This event is not only an athletic and sporting activity, but a gesture of goodwill between the European Union st...More

    The Euro Youth Games is one of the most prestigious events for the European countries. This event is not only an athletic and sporting activity, but a gesture of goodwill between the European Union states. The athletes are encouraged to be a part of this prestigious event not only to earn money, but reputation and fame for their sporting career. It is combination of an effort to pump in money, fame and goodwill to nations in the European Federal Governments. Havoc capital are invested in this project and good tie ups also happen between the local governments, businesses houses and EU governments and each parties involved, look for not only profitability but visibility. Oxford is one place full of large education institutions and large open grounds available. That is the reason, it was chosen for the Euro Youth Games for the forthcoming period. Oxford Games Committee is also well know to promote a lot of youth for sporting and extra curricular activities during their academic sessions and hence it was identified as one of the encouraging ground for the European Union. However, it was discovered that a proper sports ground or stadium was not available which was a basic infrastructure problem of the location Oxford. Wheatley was chosen as a specific location and it was cumulatively decided that within the specified time limit a state of the art stadium would be constructed. The chosen location was earlier used for sports purposes and it was a little away from the residential colonies, positive side of it was that less amount of hindrance was anticipated. This project is about analysis the various aspects of the project and project planning, scoping, costing activity and how the project management has been done to successfully complete the given task. It hence works as a master plan or learning experience for any project planning and large project management task to be planned and executed well. This is a science and it happens with some systematic view points, action plan and processes. We would evaluate and learn from them. ... Less

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  • Analysis of an operation at the workplace
  • This paper is based on the following requirement -

    The assignment for this module is an extended project. It accounts for 50% of the total module mark, so it should be detailed, analytical and co...More

    This paper is based on the following requirement -

    The assignment for this module is an extended project. It accounts for 50% of the total module mark, so it should be detailed, analytical and contain data, facts and figures. It should be critical and analytical and not merely constrained to the descriptive level - the assignment should be treated as a serious piece of practical research work. You are urged to start work early on selecting your topic and collecting any relevant data.

    Directions Ö..

    1. Select an operation with which you are familiar. The operation could be one from a past or current place of work, one you have experienced as a customer or client, or one you are able to observe process and collect data from.

    2. Describe and analyse the operation in detail, outlining the main processes and discuss the inputs, outputs and constraints. You are encouraged to use diagrams and process maps to illustrate your description.

    3. Identify at least one aspect of the operation that is either suboptimal or could be improved. Drawing on theory, critically examine why the aspect you have chosen is suboptimal/in need of improvement and discuss what could be done to improve it.

    4. Produce some recommendations, making sure you consider the system-wide implications.

    ___________________________________________________________________
    Important Notes:

    ï Your assignment must be word processed in a professional report format and should be around 4000 words in length.
    ï Marks will be allocated on content, evidence of data, an analytical approach and critical insight.
    ï Please ensure you read extensively for your assignment, in support of your observations of the process. You will be expected to read beyond the textbook in order to develop more insight
    ï Make sure that all sources are fully referenced using the Harvard system (surname, date, page number if appropriate in the main body, alphabetical listing of references at the end).
    ï Legibility: use minimum 12pt font, and at least 1.2 line spacing.


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  • Analysis of an Organizational change case study – A major change
  • This assignment is based on the following case study –

    The case study is based on Kris Cole Management theory and practise, Case Study 21.1 Page 736.
    A Major Change
    Chan has been thinking long a...More

    This assignment is based on the following case study –

    The case study is based on Kris Cole Management theory and practise, Case Study 21.1 Page 736.
    A Major Change
    Chan has been thinking long and hard. As part of the latest workplace agreement, the organisation is about to introduce multi-skilling for all non-salaried employees. The goal is to enhance flexibility, efficiency and job satisfaction and help the organisation becomes an ‘employer of choice’.
    Section managers are responsible for developing and implementing a training plan for the employees in their sections. They are to ensure that all employees have a fair input into the process, that equal opportunity, health, safety, dignity and welfare issues take top priority, and that a net 3% gain in output results. Measures of each section’s success are to include attendance rates, labour retention rates, number of grievances registered, output rates, production costs, and other measures of efficiency and quality.
    As Chan rolls this around in his mind, he can see some obvious benefits to the employees. The greater variety of tasks and increased skills should provide more job satisfaction, and the flexibility resulting from multi-skilling should offer employees a greater say in how their department operates. Their career opportunities should improve, too. Depending on how the multi-skilling takes shape, employees will probably have the opportunity to undertake complete projects and take on more responsibility and decision making in the jobs.
    And Chan can see plenty of benefits to the organisation too, apart from those stated in the workplace agreement. Multi-skilled staff, improved occupational health and safety, improved and easier recruitment and retention due to increased levels of job satisfaction, more effective use of technology, improved staff morale – it sounds too good to be true!
    Then he thinks of Newton’s third law: for every action, there is an equal and opposite reaction. What is the downside of all this, he wonders.
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  • Analysis of an Organizational change case study – Readers’ Digest
  • This assignment is based on the following case study –

    You may not admit to reading it but you’ve undoubtedly seen the undersized magazine at your grandparents’ house or in your doctor’s waiting r...More

    This assignment is based on the following case study –

    You may not admit to reading it but you’ve undoubtedly seen the undersized magazine at your grandparents’ house or in your doctor’s waiting room. It is the world’s number one general interest magazine translated into 19 languages for over 100 million readers worldwide. The Reader’s Digest Association Inc publishes the magazine, in addition to books, music, videos’ TV movies and special interest magazines. The company’s products are marketed through well targeted direct mailings and an extensive customer database that is considered one of the world’s best. Even with some significant marketing and operational strengths, the company has struggled through difficult times. In the mid 1990’s, revenues and profits in key businesses were falling. Even the venerable flagship publication, Reader’s Digest, had declining circulation and readership. Thomas O Ryder CEO had some serious changes to make. However, getting a company with a long history and longstanding traditions to change was not an easy assignment.

    The Readers Digest Association was founded in 1922 by Lila and DeWit Wallace. The Wallaces published their first issue with articles of enduring value and interest out of their apartment in Greenwich Village. That purpose is still pursued today but in a broad range of media formats. The company is committed to enriching, informing, entertaining and inspiring people of all ages and cultures. Over the years, the company established itself as a solid publisher and grew by moving into different areas both geographically and in terms of products. However, along with the growth in size, the association developed a slow moving, entrenched bureaucracy with a culture described like “molasses”. The employees grew accustomed to a genteel way of doing business and enjoyed a work lifestyle that was paternalistic and cultured. For instance, a $100 million art collection graced the company headquarters and the founder was known to give rides on the corporate jet to employees who had never flown before. And at 4.30pm sharp, bells rang to signal the end of the working day. It was a company clinging to the trappings of a bygone era. As the company’s performance continued to deteriorate, strategic and management changes were attempted. The company’s board of directors hired and fired 4 CEO’s in as many years. These individuals tried and failed to reshape the company. Then Ryder was hired in 1998. He was the shot in the arm that the company needed although this was difficult for many of the company’s long term employees.

    Coming from American Express, Ryder had a much more relaxed management style that the typical Reader’s Digest executive. He was open, accessible and sociable. However, he knew that the company had to make some serious changes and that these were not going to be easy. A $350 million cost cutting 2 Source: Robbins et al, Management 3rd edition, Pearson Education Australia 2003 program led to 1000 people being laid off, the sale of the corporate jet and the elimination of senior executive perks such as club memberships. There was the sale of the company’s art collection. Many long term employees were upset by the sale but Ryder believed that the art collection was an amenity that the company could no longer afford if it was going to be a web-savvy, nimble publisher and direct marketer. Then Ryder tackled the company’s way of working. On discovering that it took almost 1 year to develop mailing campaigns, he hired outside firms to do some of the work. Some employees resisted this tinkering with decades of standard procedure. Ryder says the cost cutting strategies were signals that everyone would have to change the way they worked. To further instil a sense of moving forward, Ryder entered into several strategic alliances to expand the company’s strong brand, including life insurance and credit cards.

    Even though the changes seem to have made a difference in the company’s financial performance, some long time employees say that Ryder’s attempts to create a sense of energy and drive are no different from other previous failed attempts. They don’t think the enthusiasm shown at top levels has filtered down to lower levels. As Ryder’s predecessor said, “when you have a company as successful as digest was, the processes become embedded and trying to change them is hard”. Ryder counters this by saying that his changes are different because he respects the Reader’s Digest brand and the talents of its workforce, which he says had “simply lost its way”.

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  • Analysis of Boeing case study using Diagnostic models
  • • Introduction
    • The diagnostic models
    • Star model
    • Six box organizational model
    • Diagnostics models applied at Boeing
    • References
    ...More

    • Introduction
    • The diagnostic models
    • Star model
    • Six box organizational model
    • Diagnostics models applied at Boeing
    • References
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