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  • Business Plan for a Micro Business
  • This report is based on the following requirement -

    You will prepare a business plan for a micro business - larger business concepts must be approved by the instructor. Each partner will have $10...More

    This report is based on the following requirement -

    You will prepare a business plan for a micro business - larger business concepts must be approved by the instructor. Each partner will have $10,000 to contribute to the business start-up capital. Partners will combine their funds.

    What constitutes a business plan?

    The order of preparing sections in a business plan is straightforward. Start with the business concept (What will you sell?), work through marketing (How will you reach customers?), and operations (How will you run your business?), and concentrate on financing (Will you make money?). Even though an Executive Summary is positioned at the beginning of the written plan, it is written last.



    GENERAL SUBMISSION REQUIREMENTS

    Your Business Plan should be presented as follows:
    • 1/2 inch three-ring binder or spiral wire binding upon completion – should have an insert on the front for the cover page of the plan (other options subject to approval)
    • Cover Page appropriate to your business’ image
    • Labeled dividers
    • Clean, smooth pages, in correct order
    • Appendices (these items must be referred to within the context of the business plan)
    • References/Sources

    DETAILED OUTLINE OF A BUSINESS PLAN

    (The sections of the business plan outlined below are shown in the order that they would be presented in a finished business plan. This is not necessarily the order in which the plan will be completed.)
    Business Plan Cover
    Your cover sheet must include:
    • Name of the business
    • Address (proposed location of business or school’s address)
    • Name of the principals/owners
    • Contact Information for owners (may use school email)
    • Website (only if applicable - See Promotion Strategy section)

    Table of Contents
    The Table of Contents is the reader’s guide to the major sections of the plan and simply lists the various sections of your plan according to completed page numbers. Each section will need a divider for quick and easy access.
    Sample Table of Contents below:
    Table of Contents
    Executive Summary Page 1
    Our Product Page 2
    Feasibility & Market Potential Page 4
    Our Competition Page 6
    Promotion Strategy Page 8
    Location Page 11
    Management Page 13
    Personnel Page 16
    Financial Section
    1. Start Up Page 18
    2. Opening Balance Sheet Page 19
    3. Projected Cash Flow Page 21
    4. Projected Income Statements Page 23
    5. Closing Balance Sheet (1st year) Page 25
    6. Financial Summary Page 26
    Appendices (The contents of this section will vary according to each business.)
    References


    Table of Contents
    Executive Summary Page 1
    Our Product Page 2
    Feasibility & Market Potential Page 4
    Our Competition Page 6
    Promotion Strategy Page 8
    Location Page 11
    Management Page 13
    Personnel Page 16
    Financial Section
    1. Start Up Page 18
    2. Opening Balance Sheet Page 19
    3. Projected Cash Flow Page 21
    4. Projected Income Statements Page 23
    5. Closing Balance Sheet (1st year) Page 25
    6. Financial Summary Page 26
    Appendices (The contents of this section will vary according to each business.)
    References








    Executive Summary
    The Executive Summary serves as an introduction to the business plan. It must boil down to the essence of your business, its purpose, methods, marketing position, return on investment, and other advantages. Because the Executive Summary gives perspective to the entire business plan, it needs to be written last (after you have completed your financial section).

    The Product (or Service)
    This section describes the unique features and benefits of your product or service. Include a description of your product or service in terms of:
    • What are your product/service features or characteristics?
    • What market needs is your product or service satisfying?
    • What is your product/service strategy? (What makes your product/service unique?)
    • What are the current trends related to the product or service?
    • Who is your target market? (psychographics and demographics)
    • What is your vision? Establish a Mission Statement.
    Appendices if applicable: pictures; diagrams

    Feasibility and Market Potential
    Describe the industry and industry segment in terms of statistics:
    • How much of my kind of business is out there (ie. size in terms of numbers or $’s)?
    • What is the market potential (ie. how much money a group of potential customers spend on a your product/service?)
    • Discuss the life cycle of your industry (e.g., embryo, growth, maturity, decline) and the impact of this on your business.
    References Section: include sources for all research data

    Location and Distribution
    This section explains why you have selected your location and/or distribution channels, and how it satisfies the needs of your target customers and your business.
    • How you will get your product or service to the market (i.e., retail, storefront, direct sales, mail order, or other).
    • How close or accessible your location is to the target market (explains why your location is a good choice)
    • Distribution channels you plan to use to reach the target customer in addition to or instead of a store-front location
    • How the location satisfies the exterior and interior requirements of the business – determine space requirements and usage
    Appendices if applicable: location maps, location photos, diagrams, floor plans
    The Competition
    This section indicates how your product or service is uniquely positioned in the market in relation to the competition. A chart is a suitable format for most of this section. Outline the following:
    • Your direct and indirect competitors - includes business names and location
    • Description of your competition's product or service.
    • Each competitor’s strengths and weaknesses.
    • What is your competitive strategy? How will you capitalize on your competitor’s weaknesses and address their strengths?
    Appendices if applicable: map showing location of competitors

    Pricing Strategy
    This section discusses your pricing strategy as it relates to your market position and profitability.
    • Include an outline of the price(s) for your product/service
    • Explain the pricing rationale or strategy.
    • Includes an annual sales projection. Provide a monthly breakdown and make note of any assumptions used in developing the sales projections and figures.

    Promotion Strategy
    This section explains how you will connect with your customers to sell your product or service.
    • Develop and illustrate your "Promotional Plan" which will include:
    • Your annual sales goal
    • Promotional objectives, strategies
    • Establish a promotional budget (these numbers will be used in financial statements)
    * SUGGESTION - use the sample Promotional Plan Outline presented in class
    Going the extra mile: Create a website for your business and include the web address in your information on the business plan cover

    Operations and Organization
    This section discusses how you will organize the work and operate. It should discuss the following:
    • What is the legal form of your business (ie. corporation, partnership — general or limited — or sole proprietorship) and why did you choose this legal form?
    • Who will be working in the business and what are their key responsibilities? Justify why these people are suitable candidates for the roles they will have. Include an organizational chart.
    • Discuss short-term and long-term goals for the business.
    • Should include any other information that might be unique but pertinent to your business (ex. Suppliers, insurance issues, licensing issues, etc.)
    Appendices if applicable: supplier lists; applications; other

    Financial Section
    The purpose of the Financial Section is to demonstrate, with numbers, that your idea as developed in the first seven sections of your plan will translate into a financial benefit. Divide this section into six major subsections as described below.
    • Start Up and Sources of Funds
    • Start Up
    • General Start-Up costs
    • Leasehold Improvements
    • Equipment Costs
    • Cash Reserve fund
    • Sources of funds.
    B. Opening Balance Sheet
    Include an opening balance sheet that summarizes your:
    • Assets
    • Liabilities
    • Equity
    C. Projected Cash Flow
    • Provide a monthly cash flow for the first year
    • Include a summary of your major assumptions.
    D. Projected Income Statement
    • Provide a projected income statement for the first year
    E. Closing Balance Sheet
    Include a projected balance sheet for “period ending (date at end of year one)".
    • Assets
    • Liabilities
    • Equity
    F. Financial Summary
    Include a summary that discusses:
    • your profit for the first year
    • your profit margins
    • your break-even level
    • your R.O.I.
    * All substantiating documentation and financial breakdowns should be included in the Appendices.

    Appendices
    The appendices will include support material for your business plan as outlined in the various sections above.

    References
    References must be provided for all sources used in your research and creation of your business plan. Failure to submit references may result in a grade of zero for the corresponding section.
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  • Business plan for a Oman based business
  • Executive Summary 3
    Business Overview 4
    Business Form 4
    Business Activity 4
    Business Objectives 5
    Vision 5
    Mission Statement 6
    Services Offered 6
    Industry & Market Analysis 7
    Competitor Analy...More

    Executive Summary 3
    Business Overview 4
    Business Form 4
    Business Activity 4
    Business Objectives 5
    Vision 5
    Mission Statement 6
    Services Offered 6
    Industry & Market Analysis 7
    Competitor Analysis 9
    Target Customers & Value Proposition 10
    Market Entry & Growth Strategy 11
    Key Personnel 14
    Risk Identification & Management 16
    Financial Plan 17
    Profit and Loss Forecast 17
    Projected Cash Flow 18
    Monthly Cash Flow 19
    Monthly Cash Flow Forecast 19
    Forecasted Balance Sheet 20
    References 21 ... Less

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  • Business plan for an entertainment centre in Srilanka
  • Executive Summery 2
    1. Preface 5
    1.1. Limitation 6
    1.2. Vision 7
    1.3. Mission 7
    1.4. Description of the Business 7
    1.5. Location 9
    1.6. Services provided 9
    1.6.1. Kids’ entertainment 9
    1.6.2....More

    Executive Summery 2
    1. Preface 5
    1.1. Limitation 6
    1.2. Vision 7
    1.3. Mission 7
    1.4. Description of the Business 7
    1.5. Location 9
    1.6. Services provided 9
    1.6.1. Kids’ entertainment 9
    1.6.2. Restaurant 11
    1.7. Out Line of the business 12
    2. SWOT Analysis 14
    2.1. Strengths 14
    2.2. Weaknesses 16
    2.3. Opportunities 17
    2.4. Threats 18
    3. Financial Plan 21
    3.1. Investment Budget 21
    3.2. Cash flow Budget 22
    3.3. Income & Expenditure 26
    3.4. Feasibility Calculations 27
    4. Market Survey 29
    4.1. Data collection process and tools 29
    4.2. Peer review and feedback 30
    4.3. Data analysis 31
    4.4. Hypothesis analysis 48
    4.5. Qualitative analysis 48
    4.6. Summery 49
    5. Marketing Plan 51
    5.1. Publicity plan 52
    5.1.1. Print media 54
    5.1.2. Advertising 54
    5.1.4. Online media 55
    5.2. Promotional Budget 58
    5.3. Promotion Time Schedule 59
    5.4. Competition 60
    5.5. Pricing and Sales 61
    6. Final Conclusion 63
    Appendix 1 64
    Appendix 2 69
    Appendix 3 80
    Appendix 4 91
    Appendix 5 102
    Appendix 6 104

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  • Business plan for an IT consulting firm in Oman
  • Executive Summary 2
    Company and Business Description 3
    Business Activity 3
    Aim 4
    Objectives 5
    Mission Statement 5
    Location and Facilities 6
    Investment and Start-up Costs 6
    Market Analysis 7
    M...More

    Executive Summary 2
    Company and Business Description 3
    Business Activity 3
    Aim 4
    Objectives 5
    Mission Statement 5
    Location and Facilities 6
    Investment and Start-up Costs 6
    Market Analysis 7
    Market Need 8
    Market Growth 9
    Market Segments 10
    Competitor Analysis 11
    Competitive Advantages 13
    Market Entry & Growth Strategies 13
    Key Personnel 18
    Resources Required 19
    Potential Risks 20
    Finance Plan 21
    Start-Up Cost 21
    Profit and Loss Forecast 22
    Projected Cash Flow 23
    Projected Balance Sheet 24
    References 25 ... Less

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  • Business plan for an IT services company
  • 1. Executive Summary 4
    2. Company & Business Description 5
    2.1 Business Name and Address 5
    2.2 Proprietor’s Name and Contacts 6
    2.3 Business Form 6
    2.4. Business Activity 6
    2.5 Aim 7 ...More

    1. Executive Summary 4
    2. Company & Business Description 5
    2.1 Business Name and Address 5
    2.2 Proprietor’s Name and Contacts 6
    2.3 Business Form 6
    2.4. Business Activity 6
    2.5 Aim 7
    2.6 Objectives 7
    2.7 Company Vision 7
    2.8 Company Mission 8
    2.9 Key to Success 8
    3. PEST Analysis 8
    4. Government Support &Rules and Regulations 11
    5. Rationale for Launching the Business 12
    6. Market Size and Growth 13
    7. Selection of Location with Reasons Thereof 14
    8. Sales Strategy 15
    8.1. Sales Forecast 15
    8.2. Proposed Customers 18
    9. Competitor Analysis 19
    9.1 SWOT Analysis 21
    9.2. Competitive Advantages 23
    10. Promotional & Advertising Strategy 23
    11. Pricing Strategy 24
    12. Key People and Job Functions 24
    13. Personnel Plan 27
    14. Financial Plan 28
    14.1 Forecast Income statement 29
    14.2 Forecast Balance Sheet 30
    14.3. Forecast Cash flow Statement 31
    14.4 Monthly Cash Flow Forecast 32
    14.5. Financial Highlights 33
    15. Future Strategy 34
    16. References 35
    17. Bibliography 37

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  • Business Plan for an Organic Restaurant
  • . Executive summary

    2. Goals

    3. Location

    4. Risks associated with the venture

    5. Competitors

    6. Services

    7. Operations

    7.1 Interior planning

    7.2 Interior decorations

    7.3 Qua...More

    . Executive summary

    2. Goals

    3. Location

    4. Risks associated with the venture

    5. Competitors

    6. Services

    7. Operations

    7.1 Interior planning

    7.2 Interior decorations

    7.3 Quality checks

    7.4 Employee selections and trainings

    7.5 Operating hours

    8. Marketing and promotional strategies

    8.1. Hoardings

    8.2. Print media

    8.3. E-marketing

    8.4. Direct mails

    8.5. Word of mouth

    9. Target Market

    9.1 The young working adults

    9.2 Health conscious women

    9.3 Family

    9.4 Couples

    10. Pricing strategy

    11. The start up expenses

    11.1 The initial funding

    11.2 Break even analysis

    12. Profit margin

    13. Conclusion

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  • Business plan for Arcadia Group
  • Introduction
    Analysis of Business Form and Business Activity
    Aims
    Objectives
    Market Size and Growth
    Competitive Analysis
    Proposed Customers
    Marketing Strategy
    Operational Plans
    Financial Plan...More

    Introduction
    Analysis of Business Form and Business Activity
    Aims
    Objectives
    Market Size and Growth
    Competitive Analysis
    Proposed Customers
    Marketing Strategy
    Operational Plans
    Financial Plans
    Conclusion
    References
    Appendix ... Less

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  • Business plan for Cornell university for promoting adult education
  • This report presents a business plan for attracting investors towards an Adult education venture in Malaysia. The venture is collaboration with Cornell University to offer Executive Master in Business...More

    This report presents a business plan for attracting investors towards an Adult education venture in Malaysia. The venture is collaboration with Cornell University to offer Executive Master in Business Administration in Malaysia. The report presents plan in the following sequence; mission and objectives, Company and education industry, Details of the Executive Master Degree, Market size and competition ,Business model, Management, Marketing strategy, Critical risks and problem, Financial projections and the exit strategy. The plan states its mission as to spread awareness about the importance and need of adult higher education. The plan then establish that there a tremendous need and demand for professional adult education in Malaysia and presents the details of the executive master degree course. The report puts the higher education market in Malaysia to be of 942000 students. The report says that the company will follow the franchisee business model and the management structure will have CEO and director at the top positions. The report states that the venture may face some critical risks and problems related with positioning, training and expansion. The marketing strategy according to the report will target professionals of the age group of 30 to 50. The company will try to create competitive advantage by using both differentiation and cost leadership strategy. The company aims at having 15 franchisees and 1500 student by the end of 3rd year. The financial projections shows that by the end of the 3rd year the company will have a net profit of US$ 20 00000. The report ends by stating that the company will from its start appoint a transition company as a transition manager as exit strategy. ... Less

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  • Business Plan for Expansion of ZARA
  • 1 Introduction 3
    2 Company Overview 3
    3 Business Activity 4
    4 Aims and Objectives 4
    5 Market share and growth 4
    6 Competitors 5
    7 SWOT Analysis of ZARA 6
    7.1 Strengths 6
    7.2 Weaknesses 7
    7.3 ...More

    1 Introduction 3
    2 Company Overview 3
    3 Business Activity 4
    4 Aims and Objectives 4
    5 Market share and growth 4
    6 Competitors 5
    7 SWOT Analysis of ZARA 6
    7.1 Strengths 6
    7.2 Weaknesses 7
    7.3 Opportunities 7
    7.4 Threats 8
    8 Market Entry and growth strategies 8
    8.1 Threats from buyers 9
    8.2 Threats from suppliers 9
    8.3 Threats from substitutes 10
    8.4 Threats from new entrants 10
    8.5 Threats from existing competitors 11
    9 Proposed customers 11
    9.1 Segmentation 12
    9.2 Targeting 12
    9.3 Positioning 13
    10 Marketing Mix Analysis 13
    10.1 Product 13
    10.2 Price 14
    10.3 Place 14
    10.4 People 14
    11 References 16 ... Less

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  • Business plan for Fig & Olive Restaurant
  • Fig & Olive is a renowned restaurant specializing in Mediterranean Cuisine and has been founded by Laurent Halasz. It has been successfully operating in New York and California, and for business expan...More

    Fig & Olive is a renowned restaurant specializing in Mediterranean Cuisine and has been founded by Laurent Halasz. It has been successfully operating in New York and California, and for business expansion wants to enter Washington DC. Due to its large population of the affluent category and being as a major political and business hub, Washington was an ideal choice. A business plan is prepared, identifying the specific characteristics of the target market, its potential points of sale major strengths which will help Fig & Olive to be successful in Washington. An extensive demand analysis has been prepared for the purpose of the report. He challenges and possible weaknesses are also mentioned in the report. A brief overview of the legal licenses and operation elements are mentioned. An ideal marketing mix is provided which will help in spreading awareness and popularity of the restaurant. The promotional strategy thus adopted would also help in generating a demand for Mediterranean food in the market. Lastly, the approximate financial statements are provided at the end of the report. The business plan for Fig & Olive have been prepared by the help of secondary data made available from the different academic journals, websites, reports, books etc. This report would be of help to students of business management, as they will get a clear picture of how to construct an organizations business plan, and will help them in their future corporate career. The business venture is very lucrative as the company would be able to recover its initial outlay within the first year itself. ... Less

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