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Below are Essay & Assignments tackled by us on McDonalds

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  • Individual Marketing plan report on McDonalds in Oman
  • This report is based on the following requirement -

    The case study indicates a strong orientation of McDonalds towards the development of new product offerings in the Omani market.
    As a Marketing...More

    This report is based on the following requirement -

    The case study indicates a strong orientation of McDonalds towards the development of new product offerings in the Omani market.
    As a Marketing Consultant, you have been approached by Ali K.Daud, Development Licensee and President of McDonald’s Oman to complete the following tasks:

    • research the Omani market and identify new product offerings; and
    • develop a marketing plan to further consolidate McDonald’s position in the Omani market. This plan should take into consideration your recommended new product offerings. ... Less

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  • International Business Strategy for McDonalds in India
  • With the advent of globalization, many MNC’s are entering into the markets of other countries for doing business. Frank McDonald also feels that many emerging economies like the BRIC countries are bec...More

    With the advent of globalization, many MNC’s are entering into the markets of other countries for doing business. Frank McDonald also feels that many emerging economies like the BRIC countries are becoming important international traders and they are creating great changes in the international business environment. It has been stated by Frank McDonald that there have been significant differences in social, economic, legal and cultural conditions in different nations and so while adopting an international business strategy, every company must adopt a specific integrated international business model. Let us limit our discussion on any Australian or USA retail company willing to invest in India and see what type of information is needed. ... Less

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  • Marketing management report on McDonalds
  • This report is based on the following requirement -

    As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Mana...More

    This report is based on the following requirement -

    As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Management:

    • With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organisation`s products.

    • In the light of the above findings, state and justify 3 Marketing objectives that your chosen organisation should pursue for this product over the next 3 year period.

    • Critically evaluate how and why the organisation`s Marketing plans for your chosen product must be strategically planned over the 3 year period.


    • Prepare and critically examine a detailed Marketing Communications plan for your chosen product, covering the 3 year planning period.

    In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyse the issues that your client organisation faces and to recommend marketing management solutions.


    • In the Annexure to the report, you must outline the key areas of study and research you have undertaken in a Gantt chart and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.
    ... Less

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  • Marketing mix of McDonalds
  • This report provides marketing analysis of McDonalds through the use of marketing mix....More

    This report provides marketing analysis of McDonalds through the use of marketing mix. ... Less

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  • Marketing plan for McDonalds in Oman
  • McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to...More

    McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to reach the young children, TV advertisements, among several other strategies outlined in the plan are recommended. According to the plan, McDonald’s has a number of competitive advantages over the other players in the market, the major one being the fact that the firm has made a name in the markets as a respectable brand. Besides, the firm has always strived to adopt various kinds of technological tools in the production of its products, something that has placed it above the other competitors in the markets. Happy meal will be different from the other products that are being offered by the other players in the industry, and this will play a major role in the enhancement of the sales that will be made. The product will be unique, and at the same time, it will be very easily identifiable with the young children. ... Less

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  • Marketing plan of McDonalds for its new product McChicken Pizza
  • With the competition in today’s business world being the best and most challenging in the recorded history, companies have to be at their innovative and strategic best to succeed and continue to grow....More

    With the competition in today’s business world being the best and most challenging in the recorded history, companies have to be at their innovative and strategic best to succeed and continue to grow. With such intense competition it becomes highly important for any company to innovate and differentiate its products and services to out-do the other and hold its position in the market. New products and services are the need of the hour and even more important is a marketing plan and a strategy to launch the product or the service that ensures the success of the product or the service.

    This report is a marketing plan for the launch of a new product by McDonald’s Australia Limited. Even though McDonald’s is operational across the globe, the product will be test launched in Australia and the marketing plan will be concentrated on the Australian fast food market only.
    ... Less

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  • New Venture Strategy assignment on McDonalds
  • When an organization starts a new venture in an alien country, the success or failure of the venture depends upon many factors. Some may be internal to the organization and some of the reasons may be...More

    When an organization starts a new venture in an alien country, the success or failure of the venture depends upon many factors. Some may be internal to the organization and some of the reasons may be external to the organization. Internal reasons could be organizational architecture with power centre at the top management, insufficient capital to sustain initial failures etc. External factors to the organization that contribute to the success or failure of the venture could be political, cultural, religious, demographic and the availability of technology and resources. The organization may have a successful business in its home country over the years. However, the success of its international venture cannot be taken for granted. McDonald’s successfully ventured into conservative Chinese market by carefully studying the environmental influence for a few years. It is currently flourishing in niche market segment of China. The paper recommends McDonald’s to enter the in-line fast food segment, which is currently dominated by KFC taking into consideration vast market potential of China.
    ... Less

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  • PESTEL Analysis of McDonalds
  • This report provides external environment analysis of McDonalds through the use of PESTEL Analysis. External environment is also named as Macro environment by some industry experts....More

    This report provides external environment analysis of McDonalds through the use of PESTEL Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Porter’s Five Forces Analysis on McDonalds
  • This report provides external environment analysis of McDonalds through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts....More

    This report provides external environment analysis of McDonalds through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Report on ‘A comparative analysis of customers’ perceptions about KFC & McDonalds in Kolkata’
  • The culture of branded fast food industry in India is relatively new, compared to some of the other countries. In the last decade or so, the Indian consumers have shown a prominent tendency to embrace...More

    The culture of branded fast food industry in India is relatively new, compared to some of the other countries. In the last decade or so, the Indian consumers have shown a prominent tendency to embrace this culture, which was alien to them until the arrival of branded fast food giants like Mac Donald’s and KFC. In the last few years, both these franchises have emerged as each other’s competitors. The aim of the research work is to explore the perceived values of these two franchises among the target customers. As both KFC and Mac Donald’s have a number of outlets in the prominent metro cities of India, Kolkata has proved to be an ideal location for the research work. The objective of the research is to draw a comparative analysis between the two franchises in terms of customer perceptions. Also, the research work tries to explore exactly which aspects of the two brands in question create positive or negative perceptions among the consumers. The research is not limited to the comparative analysis between KFC and Mac Donald’s only. Rather attempts have been made to evaluate consumers’ attitude towards branded fast food industry as a whole. The respondents have been requested to express their opinions on the basis of a questionnaire provided to them. No specific criteria have been used to select the respondents. Rather, those customers who were present in the visited outlets have been approached randomly. On careful analysis of the data collected some interesting perceptions about the two franchises in question have been revealed. These information have been helpful in comparing the two fast food operators.

    ... Less

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