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Consumer Behaviour

Below are Essay & Assignments tackled by us on Consumer Behaviour

Showing 1 to 8 of 8 results.

  • An Evaluation of Consumer Behavior relating to the purchase of Canon
  • Introduction 3
    About Canon 3
    Objective of the Paper 4
    The Buyer Decision Making Process 4
    Application of the Process in purchasing Canon 4
    Psychological Factors 5
    Application of the Process in purchasing Canon 6
    Conclusion 6
    Bibliography 8
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  • Comprehensive report on Consumer Behaviour
  • – This report is based on the following questions –
    Section 1: Explain why marketers should understand consumer behaviour. Briefly describe the consumers you have chosen (e.g a well executive man, who is in his 30s married with 3 children. Present the Purchasing scenario (eg a man has a growing family and is looking to upgrade to buy a larger car.

    Section 2: Identify and discuss the characteristics that affect consumer behaviour when purchasing a car. You need not describe all 4 characteristics rather pick the one(s) that is/are most relevant and one(s) that can be substantiate with credible sources.

    .Section 3: Discuss the type of consumer buying decisions and the significance of consumer involvement high or low for the type of buying decision behaviour and also identify other products that may also warrant this particular type of buying decision behaviour for this consumer

    Section 4 : Analyze each stage of the decision making process as each relates to the consumer when purchasing a car include an explanation of the consumer post purchase evaluation process.

    Section 5: Based on your discussion and analysis from section 2,3,4,provide marketing suggestion and recommedations for marketers of cars who may well want to target this particular consumer.
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  • Consumer Behaviour paper to understand how to control the ever growing obesity issue in Australia
  • The purpose of this background paper is to understand how to control the ever growing obesity issue in Australia and then to conceptualise a framework or a model to understand consumer behaviour for healthier food products and how can same be utilised by marketers to promote the nutritious product in Australian market for greater profitability. This information will assist in designing 4P’s of marketing which can be utilised by the marketers for promoting the products in Australian grocery market. To begin with, it would not be wrong to say that diet intake is directly linked with some of the serious health related issues and to quote one is obesity which includes some of the worst cases of hypertension, chronic heart attacks and also some forms of cancer are prominent after effects of obesity. Therefore the main motive of the paper is to highlight on a healthy diet which would control the issue of obesity and how the consumer attitude for healthy food products is moulded in the best interest of all. ... Less

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  • Dissertation proposal on Consumer Behaviour by taking examples of two of the largest multiples of Ireland viz., AIDL and LIDL
  • Consumer behavior varies to a great extent depending on their age, sex, demography, food habits, living style, socio economical status etc... Different consumers have different reason as to why they purchase a particular brand. A consumer can purchase a soft drink for the sheer pleasure derived from the distinct taste of it. Or another consumer might purchase the same soft drink brand as a style statement. We see in the advertisements soft drinks target customers in particular age group. For example, a particular soft drink might advertise as meant for those who are young and energetic. So a young customer might consume the soft drink in the eagerness to show that he or she is young. Similarly, a set of consumers may be price conscious. And another set of customers may be brand conscious or quality conscious. The first type of customers is that, which hog to clearance sale or discount sale outlets. The second type of customers knows what they expect out the product, make a study, choose a brand and generally stick to the brand for longer time. However, with the initial hype of discount sales is dying and with consumers increasingly having disposable incomes, consumers these days opt for quality over cheaper price and quantity. The paper does a research on consumer behavior by taking examples of two of the largest multiples of Ireland viz., AIDL and LIDL. The research is cross sectional, which spans consumers in the age group between 20 and 60. A cross-sectional survey is conducted to prove that the numbers of consumers that prefer quality are more than the number of consumers that prefer price and quantity over price. ... Less

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  • Report on individual factors the influence consumers' buying decisions
  • Introduction 3
    Background of the product 3
    Explanation of five individual factors 4
    Psychological factors 4
    Social factors 4
    Cultural factors 4
    Economic factor 5
    Personal factors 5
    Application of individual factors 5
    Psychological factors 5
    Social factors 6
    Cultural factors 6
    Economic factors 6
    Personal factors 6
    Conclusion 6
    References 8 ... Less

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  • Report on the role of consumer perception in consumer behaviour
  • This report is aimed at analyzing important aspects related to consumer behavior and in particular, the concept on consumer perception and the ways in which they perceives. This will be followed by an analysis of the stats consumption and finally there will be an analysis of the ways in which marketers utilize the important concepts of consumer perception and status consumption. ... Less

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  • Research paper on consumer behaviour by taking examples of three of the largest multiples of Ireland viz., ALDI, LIDL and TESCO
  • Consumer behavior varies to a great extent depending on their age, sex, demography, food habits, living style, socio economical status etc... Different consumers have different reason as to why they purchase a particular brand. A consumer can purchase a soft drink for the sheer pleasure derived from the distinct taste of it. Or another consumer might purchase the same soft drink brand as a style statement. We see in the advertisements soft drinks target customers in particular age group. For example, a particular soft drink might advertise as meant for those who are young and energetic. So a young customer might consume the soft drink in the eagerness to show that he or she is young. Similarly, a set of consumers may be price conscious. And another set of customers may be brand conscious or quality conscious. The first type of customers is that, which hog to clearance sale or discount sale outlets. The second type of customers knows what they expect out the product, make a study, choose a brand and generally stick to the brand for longer time. However, with the initial hype of discount sales is dying and with consumers increasingly having disposable incomes, consumers these days opt for quality over cheaper price and quantity. The paper does a research on consumer behavior by taking examples of three of the largest multiples of Ireland viz., ALDI, LIDL and TESCO. The research is cross sectional, which spans consumers in the age group between 20 and 60 earning hands. A cross-sectional survey is conducted to prove that the numbers of consumers that prefer quality are more than the number of consumers that prefer price and quantity over price. In doing so we are finding out the present consumer trends and study if there are any variations in these and what the reasons for these variations are. There are clear differences in the quality and pricing of similar products at AIDL, TESCO and LIDL and the research, by studying which products the customers prefer can establish what they are exactly looking for. With clear differences in the strategies, the customers are likely to stick to the same brand having a significant impact on the market. The research also tries to find out if there are any other factors that strongly influence the customer other than pricing and quality. By doing this, a better understanding of the customer trends can be achieved. ... Less

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  • Take home exam on important aspects of consumer decision making and behaviour
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