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McDonalds Environment

Below are Essay & Assignments tackled by us on McDonalds Environment

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  • External environment Audit of Mcdonalds
  • Given the fierce competition in the market, all firms try to outdo one another through various means. In such a scenario, the external environment has become very important. Companies are very much concerned about the factors outside their organisation that affect their functioning in the market. Any company existing in the market cannot afford to remain in isolation and is therefore, inevitably thoughtful about its external environment and forces. Hence, external environment analysis has become quite popular. This analysis assists an organisation in determining the factors that may affect an organisation and the manner or nature of that effect. It helps through various ways and is recommended to be undertaken regularly for maintaining competitiveness.
    External environment analysis is also known as the Opportunities and Threats analysis. However, there are many variations in the nature of this analysis. Smith (2004) says that the external environment analysis in particular looks at supporters, competitors, opponents and other external impediments. He includes social, political and economic factors in other external impediments as they are likely to affect the organization from the outside. This analysis is also known as external environment audit. SWOT and PEST/ PESTEL analysis are also considered to be means to the external environment analysis of a company.
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  • SWOT ANALYSIS OF McDonalds
  • This report provides internal environment analysis of McDonalds through the use of SWOT Analysis. Internal environment is also named as Micro-environment by some industry experts. ... Less

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  • PESTEL Analysis of McDonalds
  • This report provides external environment analysis of McDonalds through the use of PESTEL Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Porter’s Five Forces Analysis on McDonalds
  • This report provides external environment analysis of McDonalds through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Discussion on the Environmental Impacts of Mcdonalds
  • The report aims to critically analyze the social and ethical responsibilities of Mc Donald’s, a multinational fast food chain. Mc Donald’s is one of the world’s largest chains of fast food restaurants (Peter, Olson, 2005). Franchises of Mc Donald’s are spread across the world. It is a success story which has redefined the art of reaching out to people across the borders (Peter, Olson, 2005). However, in the recent past several questions have been raised regarding the ethical and moral obligations of the organization. Thus, the principal objective of the report is to present an argument regarding the social responsibilities of the organization. The arguments are presented from the point of view of one of the marketing managers of Mc Donald’s. The argument is regarding whether Mc Donald’s should only focus only on maximizing its profits or whether it should also realize and give due importance to its social and ethical responsibilities. The arguments presented in the report emphasizes the fact that instead of restricting itself to an organization whose only aim is to garner maximum profits, Mc Donald’s should concentrate on its moral and ethical obligations also. In the last few years, Mc Donald’s brand values have declined considerably, owing to a number of controversies and debates regarding the way it operates. While presenting the argument, some of the most prominent controversies associated with the organization, in the recent past, have been mentioned. These controversies reflect that Mc Donald’s, over the years, has, to a large extent, neglected its moral and ethical obligations. Ethical and moral questions regarding the activities of the organization has become a common affair in the recent past. The steps that have been taken by the organization, to revive and restore its brand image have not proved to be sufficient. Clearly, the scenario reflects that the organization has failed to fully realize its basic moral and ethical duties. Thus, the time has come, when the organization rectifies and reassesses its strategies. ... Less

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