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Makki Restaurant swot

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  • SWOT ANALYSIS OF Makki Restaurant
  • This report provides internal environment analysis of Makki Restaurant through the use of SWOT Analysis. Internal environment is also named as Micro-environment by some industry experts. ... Less

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  • Integrated Marketing Communication (IMC) strategy for Makki, Australia
  • Executive Summary
    1. Introduction
    2. Company Background and Objectives
    3. Target Market and Positioning
    3.1 Target Market
    3.2 Positioning
    4. SWOT
    5. Integration of marketing communications models & concepts
    6. Integrated Communication Strategy
    6.1 Advertising and its Objective
    6.2 Creating messages
    6.3 Sales promotion
    6.4 Selecting media

    7. Communication outcomes
    8. Conclusion
    References
    ... Less

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