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Marketing plan for HMV to enter into Indian market

Number of Words : 2928

Number of References : 10

Popular By : HMV External Internal Environment, HMV PESTEL Analysis, HMV SWOT Analysis, HMV Marketing Communication Plan, HMV Business plan, HMV Strategic analysis

Contents

  Introduction
  External and Internal Environment
  PESTEL Analysis of Indian Market
  SWOT Analysis
  SMART Objectives
  Segmentation, Targeting and Positioning
  7Ps of the Target Market
  Marketing Communication Plan
  Conclusion
  References

Description

Introducing a new brand in an alien country has its own challenges. First off, marketing conditions in the host country could be completely different from the parent country where the brand was developed first. Even though the market in the host country appears attractive at the outset, the ground realities could be completely different and the introduction of the new brand might not result in the desired objectives. A careful analysis of the market conditions and the company’s own strengths and weaknesses have to analyzed before decision is taken as to whether to introduce the brand or not. Careful planning can avoid many unwanted losses. This paper analyses the market of India for the introduction of HMV brand audio and video products. The paper does a careful study of macro and micro environmental analysis, SWOT analysis, market segmentation, the 7Ps and also provides measurement and control plan for marketing efforts.<br />

Price Details

Price Full Assignment : 90 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 180 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : GMSMMH-7863

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