Number of Words : 2417
Number of References : 13
This paper clearly delineates the importance of customer led marketing approach and supports the argument that organization that tend to ignore this concept are not far from perishing. This paper will outline the concept of marketing in its classical form and transition into new role in accordance with changing trend of customers’ importance. It will also cover the strategic marketing implementation of customer led marketing in view with practical application of real organization along with the guidelines to practicing managers for better performance and business growth.
This report is based on the following requirement - <br />“Managers increasingly recognise that the route to achieving their commercial or social objectives lies in successfully meeting the needs and expectations of their customers…..organisations that don’t have the satisfaction of their customers at their core will find it increasingly hard to survive”.<br />Hooley, G., Piercy, N., and Nicoulaud, B., (2012) Marketing Strategy and Competitive Positioning, 5th Ed. FT Prentice Hall p.5.<br />By reference to academic literature, critically evaluate this proposition. Using examples, indicate how an organisation could apply this approach to create and manage its marketing strategy.<br />You are required to produce an academic paper which demonstrates your understanding of key aspects of the Principles of Marketing. <br />
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AKey : M-18647