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International marketing strategy for Kids & Co

Number of Words : 1750

Number of References : 4

Popular By : Kids & Co Marketing strategy


  Executive summary
  Child care facilities in Bonita Springs, Florida – Understanding competition
  About Kids & co
  Profile – Florida
  Market entry strategy
  Marketing strategy
  Branding strategy
  Positioning strategy
  Finance strategy
  Advertising strategy
  Challenges faced


The paper seeks to draw a marketing plan for establishing “kids and company”, a Canada based child care services in Florida. The business of the company is providing child care for corporate employees. They have a huge client base and now wish to expand in other markets. The paper establishes the need for such services and identifies competition in the new market. Further it provides analysis of the new market, i.e., Bonita springs in Florida and bases that draws a marketing strategy comprising entry strategy, pricing strategy, marketing and advertising strategy. The paper emphasizes upon the importance of a strong brand in expansion plans of a company and measures to achieve it. Subsequently it identifies the challenges of a new market and ways to meet them.<br />

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Price Full Assignment : 75 USD    (Ready assignment, instant delivery)

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Price References : 15 USD (Only References, Instant Delivery)

AKey : SMGCK - 171

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