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Marketing plan on Eastman Kodak, UK

Number of Words : 6880

Number of References : 30

Popular By : Kodak macro environment, Kodak SWOT analysis, Kodak Porter analysis, Kodak PEST analysis, Kodak marketing strategy, Kodak marketing mix, Kodak target market, Kodak Business plan, Kodak Stategic analysis

Contents

  INTRODUCTION
  About Eastman Kodak
  About the Industry
  Macro Environmental Analysis
  PEST analysis
  Porters Five Forces
  SWOT ANALYSIS
  Marketing plan for Kodak Digital Cameras
  Consumer Behavior analysis
  Target Market Choice and Justification
  Target Market Description
  Benefits Sought by Customers
  Profile of Segments
  POSITIONING STRATEGY
  Marketing Objective
  Marketing Mix Marketing Analysis – 4 P’s
  Marketing plan for Kodak Scanners
  Target Market Choice and Justification
  Target Market Description
  Benefits Sought by Customers
  Conclusion
  References

Description

This assignment is based on the following assignment question – <br />You have been appointed by Eastman Kodak in the UK as a Marketing Consultant. In this role you are required to identify two product categories and prepare a three-year marketing plan for the UK for each of these product categories. You will also focus on one specific customer segment and justify the choice for both the product segments chosen and customer target group selected in your report.<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : MMSPK - 6473

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