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Marketing plan on Kraft Food Ltd, Australia

Number of Words : 3785

Number of References : 25

Popular By : Kraft Food Situational analysis, Kraft Food internal environment, Kraft Food external environment, Kraft Food competitors, Kraft Food SWOT, Kraft Food Marketing strategy, Kraft Food target market, Kraft Food Business plan


 Executive Summary 4
 Introduction: 5
 General market Trends: 5
 Postulates of this report: 5
 Marketing statement: 5
 Situation analysis: 6
 Internal environment: 6
 Financial situation: 6
 Non-financial situation: 7
 Overreaching business strategy: strategies above business gains 7
 Take care of employees: 7
 Channels: 7
 External environment: 8
 Australia contemporary market situation: 8
 Competitive environment: 8
 Economic environment: 9
 Demographic environment: 10
 Population, Religion, Education, health: 10
 Social & cultural overview: 10
 Political & legal scenario: 11
 SWOT analysis: 11
 Strengths: 11
 Weakness: 11
 Opportunity: 11
 Threats: 11
 Critical issues: 12
 Marketing objectives: 12
 Marketing strategies: 12
 Target markets: 12
 Product strategy: 13
 Pricing strategy: 13
 Promotion strategy: 13
 Distribution strategy: 13
 Recommended changes: 13
 Implementation plans: 14


The major postulates which can be drawn from the following article can be categorized as follows:<br /> The strong foundation of business in Australia by The Kraft foods group;<br /> The overwhelming reputation it has gained via its socialist, environment friendly faces;<br /> The outstanding research standings in terms of revenues earned in Australia;<br /> The major points in this marketing plan have presented data about recent researches which will enable the marketing team to plan practically & perfectly for a new product.<br /> The implications that the marketing plan implementation bring will be steady & long lasting if implemented accordingly.<br />

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