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Strategic management plan for the launching of iPad2 in India

Number of Words : 6250

Number of References : 16

Popular By : Apple SWOT, Apple EXTERNAL ENVIRONMENT, Apple PEST ANALYSIS, Apple Target Market, Apple Competitors, Apple MARKETING MIX

Contents

  Executive summary
  Introduction
  A WORD ABOUT COMPANY- APPLE INC
  Strategy Identification -Mission Statement
  The Product: iPad 2
  Features that differentiate new iPad 2
  INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC
  Macro Economic Analysis
  SWOT
  EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
  MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
  Target Market Segment
  Competitors
  PROPOSED MARKETING MIX IN INDIAN MARKET
  Conclusion
  References

Description

The structure of this marketing plan report revolves around the basics of international marketing and how they get implemented so as to achieve desired results. The report will elaborate on Apple’s newly launch iPad 2 and its features. An incisive approach has also been deployed to assess Market structure viz. Target Market and top two prevailing competitors in Indian market. A comparison has been laid to clarify where Apple iPad 2 stands amidst the rising competition in the market. Once a complete comprehension has been accomplished into Indian market in context to Apple iPad2 and marketing values, a marketing plan is proposed with marketing mix strategy and ends with a conclusion.<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : CTGMSMEA-7921

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