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Analysis of the famous case study – “Managing the trade marketing relationships of ‘Texfin’

Number of Words : 3295

Number of References : 15




This assignment answers the following questions on the case study – <br />1. What were the key findings of the market research in terms of the overall relative importance of the issues affecting B2B trade marketing in Texfin’s sector?<br />2. Drawing upon the case findings, as well as your own knowledge of B2B marketing and SCM, what actions would you recommend to Texfin’s senior management? <br />3. What are the implications of this study for how we understand manufacturer/retailer IORs in general? (For instance, think of how Texfin’s sector compares to other sectors where the balance of power between supplier and distributor might be different)<br />

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Price Full Assignment : 135 USD    (Ready assignment, instant delivery)

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Price References : 20 USD (Only References, Instant Delivery)

AKey : MT-7890

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