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Marketing Analysis of Omantel

Number of Words : 4527

Number of References : 18


 Introduction 3
 Business Environment Analysis 3
 External Analysis 4
 PEST Analysis 4
 Porter’s Five Forces Analysis 6
 Internal Analysis 8
 Current Strategic Position 8
 Resources and Capabilities 9
 Identification of Possible Strategies 10
 Evaluation of Strategy and Recommendations 14
 Recommendations Criteria 16
 References 19


Organization’s success and failure depends on its ability to apply the right strategy. The effectiveness of strategy formulation and implementation depends on various external and internal factors. In the earlier organizations the strategies used to be applied deliberately to increase the market share or to bring some differentiation in the market by analyzing the external and internal environmental factors. The external factors refer to political, economic, technological conditions and competition level. The internal factors include resource availability, human resource competencies, strategies etc. But in today’s organizations where the competition is intense emergent approach to strategy implementation is adopted, which are effective for particular organizations in a particular setting. The report to begin with analyses the business environment of the telecommunication industry of Sultanate of Oman. The report then analyzes the existing strategic approach of Omantel and identifies the scope of improvement. It then provides possible strategies, which would enable Omantel to continue having competitive advantage and provides recommendations in the end.<br />

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AKey : MO-19135

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