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Marketing mix Critique of ALDI supermarkets in Australia

Number of Words : 2286

Number of References : 10

Contents

 1. Introduction 3
 1.1.Background 3
 1.2. Environmental analysis 4
 Macro –environment 4
 Micro –environment 4
 2. Marketing environment analysis: Macro trends and Micro trends 5
 2.1. Macro Trend 1: Social/Cultural factors 5
 2.2. Macro Trend2- Technological factors 5
 2.3. Micro trend 1-Competitors 6
 2.4. Micro Trend 2- Customer markets 6
 3. Marketing mix: evaluation and critique 7
 3.1. Overview of current marketing approach 7
 3.2. Evaluation of effectiveness 8
 4. Marketing mix- redesign 8
 4.1. Product 8
 4.2. Price 9
 4.3. Place 9
 4.4. Promotion 9
 4.5. Physical evidence 9
 4.6. Processes 10
 4.7. People 10
 5. Recommendations 10
 5.1. Recommendation one 10
 5.2. Recommendation two 10
 5.3. Recommendation three 11
 6. Conclusion 11

Description

This report analyzes the supermarket ALDI’s policies and tries to adopts a new marketing mix to help it to increase its competiveness and profitability.<br />

Price Details

Price Full Assignment : 90 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 180 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : RMA-18367

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