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Marketing plan for Procter & Gamble for launching a new brand in Indian Market

Number of Words : 4329

Number of References : 18

Popular By : Strategic analysis of Procter & Gamble

Contents

 Introduction 4
 Situation Analysis 4
 PESTLE Analysis 4
 Political 5
 Economical 5
 Social 5
 Technological 6
 Legal 6
 Environmental 6
 Core Competencies 7
 SWOT Analysis 8
 Strengths 8
 Weaknesses 8
 Opportunities 9
 Threats 9
 Marketing Objectives 9
 Brief about Product 9
 SMART Objectives 10
 Specific 10
 Measurable 11
 Attainable 11
 Realistic 11
 Timely 11
 Marketing Plan 12
 Market Segmentation 12
 Target Market 13
 Positioning & Differentiation 14
 Marketing Mix 15
 Product 15
 Place 16
 Price 16
 Promotion 16
 Global & E-business 17
 Marketing Budget 18
 Conclusion 19
 References 20

Description

This report is based on the following requirement - <br />Proctor & Gamble is an international company with a number of well-known brands.<br />Develop a Marketing Plan to address the needs of ONE of the options listed below:<br />1) The launch of a new brand or product development extension in a country or economic zone you are<br />familiar with.<br />2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.<br />3) The launch of existing brand within the current company portfolio into a country or economic zone<br />where it currently does not exist.<br />

Price Details

Price Full Assignment : 135 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 270 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : MSMP-18453

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