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Marketing plan on Samsung Galaxy S4

Number of Words : 5468

Number of References : 18

Contents

 Executive Summary
  A background of marketing efforts of Samsung
  Situational Analysis
  Samsung’s strategic decision making process
  Creation of value
  Increased effort to benefit from internet
  Use of social media as a marketing tool
  Inculcating creativity as a core component of corporate strategy
  Classical Decision Making Process
  Feeling the need to take a decision
  Identification of alternative courses of action
  Evaluation of alternatives
  Implementation of the chosen alternative
  SWOT
  Strengths
  Weaknesses
  Opportunities
  Threats
  PESTLE
  Political
  Economic
  Technical
  Legal
  Environmental
  Recommendations
  Unique Selling Proposition (USP)
  Segmentation Targeting & Positioning (STP)
  Homogeneous Preferences
  Diffused Preferences
  Clustered Preferences
  Geographical Segmentation
  Demographic Segmentation 15
  Psychographic Segmentation 15
  Behavioral Segmentation 16
  Marketing objectives and goals (SMART) 16
  4 P’s of Marketing 17
  Product 17
  Pricing Strategies 17
  Promotion 18
  Place 19
  Globalization 19
  Modes of entry in foreign markets 20
  Market Development 20
  Diversification 21
  Conclusion 21
  References 21

Description

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Price Details

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Price References : 20 USD (Only References, Instant Delivery)

AKey : TMES-18467

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