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Marketing report on Qantas

Number of Words : 2810

Number of References : 12

Contents

 Introduction
 Concept of marketing auditing and marketing planning
 Marketing planning
 Market auditing
 Marketing auditing and marketing planning of Qantas
 Links between marketing auditing, planning and strategy
 Business tools used by quanta in formal marketing, auditing and planning
 SWOT analysis
 Ansoff Matrix
 Important factors in qantas' macro environment
 The use of marketing research and marketing intelligence by Qantas
 Market segmentation by Qantas
 Demographics
 Psychographics
 Buyer graphics
 Geographic
 Marketing positioning of Qantas
 Understanding of buyer behavior in the case of Qantas
 Complex buyer behavior
 Dissonance-reducing buyer behavior
 Buyer behavior seeking variety
 Habitual buying behavior
 Conclusion
 Bibliography

Description

This report is based on the following questions – <br />• Why would Qantas undertake formal marketing auditing and marketing planning? What is the link between auditing, planning and corporate strategy? <br />• How might Qantas use specific business tools to assist it to undertake formal marketing auditing and planning? <br />• Thinking specifically of the airline market, what are the most important factors in Qantas macro-environment? <br />• Thinking specifically of the airline market, what are the most important factors in Qantas micro-environment? <br />• How could Qantas use marketing research and marketing intelligence to assist it to undertake marketing planning and implement marketing strategy?<br />• How could Qantas use segmentation and specific segmentation variables like demographics, psychographics, buyer-graphics and geographics? <br />• How could an understanding of market positioning be of assistance to Qantas?<br />• How could an understanding of buyer behaviour be of assistance to Qantas? <br />

Price Details

Price Full Assignment : 90 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 180 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : QAM-18296

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