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Assignment exploring new target market in Asia for Moevenpick Hotels and Resorts, A swiss based Hospitality company

Number of Words : 1562

Number of References : 5

Contents

 1. Contents of the assignment – Background………………………………………………………………………..3
 2. Business Prospects in Korea………………………………………………………3
 3. Challenges faced by Moevenpick Hotels and Resorts in Korea………………….6
 4. Conclusion………………………………………………………………………..7
 5. References………………………………………………………………………...

Description

Moevenpick Hotels and Resorts is a Swiss based hospitality company which deals in providing space, rooms and conference halls to visitors in hotels and resorts. Gradually the company is expanding its business practices by occupying areas in most developed and developing nations across the world. The organization has grown into a business conglomerate which offers services to guests and visitors visiting the country through its excellent services and space available. The company has excelled in services and has developed wide customer base. The report is based on Moevenpick Hotels and Resorts which has gradually expanded and diversified with the emerging trends of globalization. Coming to the purview, the paper looks at investments in Korea and how this venture proves for the organization is discussed in the later paragraphs. The first section of the paper gives a brief background about the company and its operations across the globe. It highlights on the fact that how the organization has evolved into a diversified company with its expansion in areas of Europe, Asia, Africa and in Middle East countries. Since the company is in the expansion phase, the different sections of the paper look into business prospects of Moevenpick hotels in Korea. Korea is a developing nation and many areas are still untapped by international markets. In this section, we try to explain how an investment in Korea which is a developing nation proves to be advantageous and profitable for Moevenpick Hotels and Resorts. The section highlights on economic growth in Korea based on theories of globalization and internationalization. The third section of the paper gains insights on the issues which the company may encounter when it goes global. The cultural issues are most crucial in a service industry and so it looks at the drawbacks of expansion. The paper closes with a conclusion on how we can overcome these issues for a successful business venture. <br />

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Price Full Assignment : 75 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 150 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

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