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Report on New Market development strategies of Unilever

Number of Words : 4248

Number of References : 18

Popular By : Unilever Situation analysis, Unilever PESTEL Analysis, Unilever SWOT Analysis, Unilever Marketing objectives, Unilever Marketing mix

Contents

 Introduction 4
 Situation analysis 5
 External Analysis - PESTEL Analysis 5
 Political factors 6
 Economic factors 6
 Social factors 6
 Technological factors 6
 Environmental factors 6
 Legal factors 7
 SWOT Analysis 7
 Strength 9
 Weaknesses 9
 Opportunities 10
 Threats 10
 Marketing objectives 11
 Marketing environment and strategy development 11
 The culture, religion, effect 12
 Research 13
 Establishment of Learner segment 14
 Strategy to attract the customers 15
 Customers Interaction 16
 Marketing plan 16
 Segmentation 16
 Targeting 17
 Positioning 18
 Marketing mix 19
 Product 20
 Price 20
 Promotion 21
 Place 21
 Processes 21
 People 22
 Purpose 22
 Personal Relationships 22
 Packaging 23
 Persuasion 23
 Conclusion 23
 References 25

Description

This report is based on the following requirement – <br />Unilever is an international company with a number of well-known brands. <br />Develop a Marketing Plan to address the needs of ONE of the options listed below: <br />1) The launch of a new brand or product development extension in a country or economic zone you are familiar with. <br />2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with. <br />3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist. <br />

Price Details

Price Full Assignment : 135 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 270 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : PMU-17750

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