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Analysis of the article - "On value and value co-creation: A service systems and service logic perspective" by Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008)

Number of Words : 2913

Number of References : 9

Contents

 This report is based on the following requirement -
 In your first assignment, you prepare a 2,500 critical analysis of a given article from a peer-reviewed journal. You need to critically evaluate the article from a theoretical perspective and consider the practical implications for a product or service of your choice. You need to use two other journal articles to support you in the task.
 Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008) "On value and value co-creation: A service systems and service logic perspective" European Management Journal 26, 145-152
 The following qualities are sought in your analysis:
  thorough understanding of the theory involved
  evidence of the application of marketing theory
  critical thinking
  clarity of expression
  full and accurate references applied and embedded within your assignment

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AKey : M-18479

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