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Article on Organizational culture using the example of pharmaceutical industry

Number of Words : 3326

Number of References : 21


 Brief introduction Organizational behavior management
 Definition of organizational behavior
 Organizational culture in pharmaceutical industry
 Culture & its importance
 Functions of culture
 Strong / Weak cultures
 The current organizational culture
 Organizational culture management according to change
 Managing organizational culture


<b>Organizational</b> culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their <b>behaviors</b>. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different from that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they brag about, what members wear, etc. -- similar to what you can use to get a feeling about someone's personality. The present article reveals the things, views and approaches how one can have the change in <b>organizational</b> culture in a more positive way. An example of pharmaceutical industry has been used to get a better understanding of the culture and </b>organizational behavior</b> and the ways of managing it.<br />

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