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A report on PDSA’s Marketing Strategy

Number of Words : 4551

Number of References : 12

Popular By : PDSA MARKETING STRATEGY, PDSA SWOT Analysis, PDSA PESTEL Analysis, PDSA Porter Analysis, PDSA MARKETING PLAN, PDSA Situation analysis

Contents

 Introduction 3
 PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
 SWOT Analysis 4
 PESTEL Analysis 5
 Porter’s Five Forces Model 9
 BCG Matrix 11
 PART B- STRATEGIC MARKETING PLAN 13
 Service mix 13
 Situation analysis and strategies 17
 Market Implementation Table 20
 Financial aspect 21
 Return on additional Marketing Investment 24
 Conclusion 24
 Bibliography 26

Description

PDSA is the leading charitable organization in U.K. providing free aids to sick pets. The non-profit organization was established in 1917 by Maria Dickin. The organization operates through 48 pet aid hospitals and 380 contracted private practices and providing services to eligible customers, that is pets of those who receives Housing benefit and council tax benefit. The organization legally named People’s Dispensary for Sick animals preferred to be known by their initials PDSA. PDSA providing charitable service for pet over years does not depend on government or lottery funding rather they are dependent only on their 180 charity shops chain which run throughout U.K. selling second-hand as well as new items with over 5000 people volunteering. In 2009 the organization’s pet aided hospitals provided for 2.3 million funded treatments and sold 360000 preventive measures like vaccination, neutering flea and worming products. The organization also registered 40000 pets for providing charitable pet aid services. (About Us)<br />

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