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Dissertation on Positioning of Apple i-pod

Number of Words : 10936

Number of References : 29

Contents

 Chapter 1 1
 INTRODUCTION 1
 Background 1
 1. The marketing mix 2
 1.1 Advertising 2
 1.2 Direct marketing 3
 1.3 Public relations 3
 1.4 Trade shows 3
 1.5 Telemarketing 4
 1.6 Personal selling 4
 2. Marketing research 4
 3. Market segmentation 5
 POSITIONING THE PRODUCT 5
 Purpose of the study 6
 Research Question 6
 Objectives of the study 6
 Company’s profile 7
 Apple Inc. 7
 iPod 7
 Chapter 2 9
 LITERATURE REVIEW 9
 Segmentation and Positioning 9
 Marketing Mix, Four P’s 12
 Positioning Diamond 16
 Macro trends: 16
 Target audiences 17
 Competitors 17
 Core Competencies 17Chapter 3 18
 RESEARCH METHODOLOGY 18
 Research design 18
 Survey research 18
 Research instrument 18
 Measurement Scale 19
 Sampling method 19
 Population 19
 Sample and Sample size 19
 Sampling design 19
 Type of the study 20
 Extent of researcher influences: 20
 Study setting 20
 Unit of analysis 20
 Time horizon 20
 Chapter 4 21
 FINDINGS AND INTERPRETIONS 21
 Chapter 5 36
 DISCUSSION AND CONCLUSIONS 36
 Conclusion 36
 Criticism on iPod 38
 Recommendations 39
 Limitations of the study 40
 REFERENCES 41
 Appendix 43
 Bibliography 45

Description

The present study entitled “Distinctive image of iPod in the minds of target market; consumer’s perception” gives us clear result about image or identity in the minds of target market for Apple iPod. The present research makes a clear picture of how and where the consumers rank the iPod with respect to the rival brands.<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : CTMA-18344

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