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Digital Marketing Plan

Words : 2500

Produce a Digital Marketing Plan of no more than 2,500 words, based on the information provided.

Preparing a Digital Marketing Strategy

You are the Marketing Manager for an organisation of your choice. Your Marketing Director has asked

you to develop a digital marketing plan for the launch or re-launch of a product or service following

a company re-organisation to focus on customers rather than products. The proposal should consider

and/or integrate aspects such as:

 The Digital Marketing Mix, SOSTAC and RACE models.

 The Social and Local context and relevance for the campaign, and the importance of Mobile

in customer behaviour and in digital campaign planning.

 The Customer, their journey and the Customer Relationship Management systems to support

the plan.

 Effective evaluation techniques including a budget and projected returns; and consideration

of the legal & ethical aspects of digital marketing.

48-72 Hours
Just 4-10 Days
11+ days

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