Digital Marketing Plan
Words : 2500
Produce a Digital Marketing Plan of no more than 2,500 words, based on the information provided.
Preparing a Digital Marketing Strategy
You are the Marketing Manager for an organisation of your choice. Your Marketing Director has asked
you to develop a digital marketing plan for the launch or re-launch of a product or service following
a company re-organisation to focus on customers rather than products. The proposal should consider
and/or integrate aspects such as:
The Digital Marketing Mix, SOSTAC and RACE models.
The Social and Local context and relevance for the campaign, and the importance of Mobile
in customer behaviour and in digital campaign planning.
The Customer, their journey and the Customer Relationship Management systems to support
Effective evaluation techniques including a budget and projected returns; and consideration
of the legal & ethical aspects of digital marketing.
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