Case study Students should refer to the Burberry Annual Report for 2015/16. (http://www.burberryplc.com/documents/ar-15-16/burberry_annual_report_2015-16). In this document and other supporting documents found on the company’s web-site, Burberry reviews its previous performance and puts forward strategic proposals for the future. The assignment requires a critical assessment of Burberry’s strategy for achieving competitive advantage.
Assignment task(s) This assignment requires you to analyse Burberry’s strategy and make recommendations for the future.
Task 1 – 40 Marks Conduct an environmental analysis of the industry of which Burberry is a part using appropriate frameworks and concepts from the module.
Task 2 – 40 Marks Critically evaluate Burberry’s corporate and competitive strategies using supporting evidence from both corporate literature and your own research into the company.
Task 3 – 20 Marks Produce your own strategic recommendations for Burberry PLC with justification. A report format should be used for this assignment and should be structured as follows: Title page. Contents page Executive Summary/Introduction Chapter or section for each question References(using the Harvard system) Appendices (if necessary
Assessment criteria Specific criteria are in the Grading Matrix for this assignment, which is attached below.
Looking for a Solution to the Assignment above, we have a team of experts who have
a complete expertise in completing this assignment within your specified deadline. The
assignment will be uniquely made for you and will be delivered along with Turnitin Plagiarism