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Value Chain Analysis and Competitive Advantage


Words : 3500


The Task

Using the value chain analysis framework evaluate how a brand or a company of your choice has been able to enhance its competitive advantage in its global operations.
The task requires detailed analysis, and therefore the depth and thoroughness of research is central to achieving success in the exercise.

Key points include:

 A discussion of the value chain concept - its meaning, purpose, merits, weaknesses, if any;
 Applying value chain analysis to the global operations of the brand / company chosen;
 Identifying the specific areas along the chain where clear competitive advantages have been
gained,
 Providing a conclusion - upon reflection of the research undertaken – in your opinion, how useful
is value chain analysis for managers; and finally
 Proposing recommendations: any suggestions you might have to make value chain analysis
more useful to managers





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