Using the value chain analysis framework evaluate how a brand or a company of your choice has been able to enhance its competitive advantage in its global operations. The task requires detailed analysis, and therefore the depth and thoroughness of research is central to achieving success in the exercise.
Key points include:
A discussion of the value chain concept - its meaning, purpose, merits, weaknesses, if any; Applying value chain analysis to the global operations of the brand / company chosen; Identifying the specific areas along the chain where clear competitive advantages have been gained, Providing a conclusion - upon reflection of the research undertaken – in your opinion, how useful is value chain analysis for managers; and finally Proposing recommendations: any suggestions you might have to make value chain analysis more useful to managers
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