TASK: Strategy. Innovation. Creativity. Leadership. Today's entrepreneurs require all four skills and abilities. With change as a constant, the key to success is learning how to keep pace on a global scale, to innovate, to be creative and to nurture and develop value-creating strategies and ideas across the organisation. An effective entrepreneur gives senior leaders the data, tools, and techniques to drive change and leverage technology across the enterprise. However, too often, strategies fail to be implemented effectively. Millions of dollars are spent in analysis and strategy formulation which yield little more than fancy presentations and reports. The behaviour of functional departments, staff groups, or unions, which must adapt to new competitive realities, remains largely unchanged. According to an innovation specialist based in New Zealand, Andy Symons, he says that innovation is more than a corporate buzzword; it’s a matter of survival. About a third of New Zealand companies are embracing innovation, with another third heading in the right direction - but the other third are in danger of being left behind. Your task in this assignment is to carry out secondary research on a New Zealand organisation which includes: i. Providing a basic outline of the organisation and include details about its size, the industry, and what it produces (or whom it serves) and any challenges /issues facing the organisation; ii. Critically examining the role of entrepreneurial thinking in value creating strategies for the organisation; iii. Using the SWOT model to analyse the organisation’s strategic position, capabilities, and resources driving the organisation’s growth and in providing the competitive edge in New Zealand’s business environment; (Future growth plans and developments; perceived strengths, weakness, opportunities and threats. You don’t need to be too specific here. Companies closely guard their commercial secrets and you should be careful not to make your sources of information uneasy about what they are giving away. For example, a company might be developing software to meet an anticipated demand. You do not need to
know exactly what the software does, or specific area of demand.) iv. Providing how the organisation leverages creativity, innovation, and technology changes as a competitive advantage in tapping potential opportunities in the market place; (How the organisation inspires the associated creativity needed to compete, how this transfers to innovation, how that creativity/innovation/knowledge process is managed/lead/rewarded and how this leads to organisational performance or otherwise. This is the main task of the investigative component.) v. Critically evaluating the role of management in creating a corporate culture that recognizes and rewards creativity and innovation in achieving organizational effectiveness and competitiveness; and (Once you have gathered relevant information, compare what you found about the organisation to extant literature about entrepreneurial thinking, creativity, innovation, knowledge management, the role of leadership, and as a consequence, organisational performance. You are required to reflect on the role of leadership processes, roles and styles you recognise within your organisation and critically evaluate the effectiveness of these styles in nurturing the culture of innovation and associated performance. For example, power and influence tactics, politics, ethics, the learning organisation etc. - whether what you see happening is consistent with the characteristics of Transformational Leadership. This is because all of these aspects impact on the management/culture of innovation and associated organisational effectiveness. Discuss the extent to which your findings are consistent with the theory covered in the course. Marks can be maximised by showing how you arrived at your findings, rather than simply stating what they are.) vi. From your findings, make recommendations for the future strategic development of your chosen business or organization.
Your assignment should be based on an appropriate blend of theory/literature and your own critical analyses that proves your mastery of the relevant content of this course in a theoretical and practical sense. Make use of appendices in order to provide any supporting information (these will not form part of the word count).
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