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Marketing plan for the company's international marketing strategy


Words : 5000


Choose a company that you are familiar with, or one discussed in the module, than has an international presence.

Write a Marketing plan for the company's international marketing strategy. In particular, your paper must contain the following 4 sections -

1) Current International Marketing strategy

2) Segmentation, Targeting & Positioning

3) Marketing Mix

4) Future Expansion Opportunities

Each section of your paper must utilize the marketing tools presented in the module to diagram, graph and illustrate the main points. These tools include, among others, PESTLE, Porter's five forces, the 4P's and SWOT.





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