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Report on global and international marketing influences on Procter & Gamble (P&G)

Number of Words : 2842

Number of References : 10

Contents

 Introduction 3
 Aim of the Paper 3
 About Procter and Gamble 3
 International Marketing Concepts 4
 Ethnocentric 4
 Polycentric 4
 Regiocentric 5
 Geocentric 5
 International Market Entry Mode 6
 Marketing Mix Strategies 9
 Product 9
 Price 10
 Place 10
 Promotion 10
 Brand Positioning for P&G in the International Market 11
 Distribution Channel Strategy of Procter and Gamble 11
 Conclusion 12
 Bibliography 13

Description

The aim of the paper is to understand and evaluate the strategies and philosophies that are required to be undertaken and followed by a consumer product company, Procter and Gamble in effectively marketing its products along the international marketplace. <br />

Price Details

Price Full Assignment : 90 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 180 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : GMP-18784

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