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Report on Service Operations and Marketing themes

Number of Words : 5749

Number of References : 31

Contents

 Introduction 3
 About The Company 3
 Part A 3
 Analysis of the Organization’s Working Environment 3
 The Key Drivers That Impact upon the Organisation 5
 Use of Operational Tools and Techniques 6
 Recommendations for Developing the Company’s Quality Management and Business Strategy 9
 Part B 12
 7p’s Of The Company 12
 The Most Significant P’s to the Organization 15
 The use of the 7P’s to address the challenges imposed by the selected service’s characteristics 16
 The overall customer experience 17
 Conclusion 20
 Bibliography 21

Description

This report is based on the following requirement - <br />Task<br />From the public, or commercial sectors, select a service providing organisation or part of an organisation for study. After study and analysis, prepare a report that describes the Service Operations (Part A) and Marketing themes (Part B):<br />Part A: Services Operations (50% Total Mark) Target 2,500 words<br />From the public, or commercial sectors, select a service providing organisation or part of an organisation for study and present the following Service Operations themes. <br /> • Discuss the environment within which the organisation operates and the key drivers that impact upon the organisation (10%).<br /> • Discuss the operations management tools and techniques are applied to meet the requirements of the following:<br /> • Highlighting the Service Design, (10%).<br /> • Control, in particular look at the concepts of Lean, (10%).<br /> • Recommendations for developing the company’s quality management and business strategy (20%).<br />Part B: Marketing (50% Total Mark) Target 2,500 words<br /> • Discuss the 7P’s for the selectedservice organisation, while: (30%)<br /> • highlighting the most significant P’s to theorganisation by showing how they are utilised to support the segmentation, targeting and positioning of the organization.<br /> • Highlighting how they are utilised to address the challenges imposed by the selected service’s characteristics <br /> • Describe the customer experience and the need to connect with customers at a physical and emotional level. In particular, look at the customer journey and the perception points within that journey(20%).<br />

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Price References : 30 USD (Only References, Instant Delivery)

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