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Report analysing the various segments of Sainsbury business

Number of Words : 4735

Number of References : 15

Popular By : operations management Sainsbury, Supply chain Sainsbury, Situational analysis Sainsbury, Micro environment Sainsbury, Macro environment Sainsbury, Marketing strategy Sainsbury, SWOT Sainsbury, Marketing mix Sainsbury


 Introduction 2
 Mission Statement 3
 Operations Management 3
 Operations Functions of Sainsbury’s 3
 Sainsbury's Supermarkets and Convenience Stores 4
 Sainsbury's Online 4
 Sainsbury's Bank 5
 Analysis of Operations Functions of Sainsbury’s 5
 Micro-operations and the Internal Customer Concept 5
 Supply Chain Management 6
 The Four V’s 7
 Sainsbury’s Response to the above Factors 8
 Five Performance Objectives 8
 Recommendations 10
 Marketing Management 10
 Situation Analysis 11
 Micro Environment 11
 Macro Environment 12
 SWOT Analysis 13
 Marketing Objectives 14
 Marketing Strategy 14
 Segmentation 15
 Positioning 15
 Targeting 15
 Channel 15
 Marketing Mix: The Four P’s 16
 Recommendations 17
 Financial Management 17
 Financial Measurement 18
 Table of financial ratios 18
 Significance of Various Ratios 19
 Analysis of the Financial Situation 20
 Recommendations 20
 Conclusion 21
 References 22


– J Sainsbury plc is the UK’s longest standing major food retailing chain whose history goers back to 1869. It was founded by John James Sainsbury and his wife Mary Ann (née Staples), in London, England (FUNDINGUNIVERSE). For the past 140 years company has grown to be one of the biggest players in the market. It is commonly known as Sainsbury’s and will be addressed as the same. Sainsbury’s main focus has been on quality and it has established itself as a brand for quality. Sainsbury’s chain today consists of 525 supermarkets and 303 convenience stores (J Sainsbury plc, 2010). Sainsbury’s has now ventured into non food products as well, as a part of its growth strategy. It has diversified it business and offers a wide range of products and services to its customers. The main reason behind this is to make lives of the customer comfortable by offering everything under one roof. Today, Sainsbury’s non food products include clothing, electrical goods, sports goods, gifts, foot wear etc. Forty percent of the food products in Sainsbury have come under its own brand. Sainsbury’s has also added banking and internet shopping services to its customers. Sainsbury’s bank is a joint venture with HBOS and offers a wide range of services like the credit cards, savings, loans, and insurances covering car, life, home, pet and travel (J Sainsbury plc, 2010). Sainsbury’s online allows its customers to place orders on the website and the products will be delivered to the customer’s doorstep by Sainsbury’s staff. Sainsbury’s online delivers about 100,000 orders a week and is available to nearly 90 per cent of UK households. Sainsbury’s main slogan is to provide ‘Great Products at Fair Prices’. <br />This report is an analysis of the various segments of Sainsbury’s business. Report analyses the operations management, marketing management and financial management strategies adopted by Sainsbury’s. A lot of research has hone in to the making of this report. The author also makes a few recommendations to the company based on the experience and understanding gained during the process of materializing this report.<br />

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