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Semiotic analysis of a media text - Olay

Number of Words : 1107

Number of References : 5


 This paper is based on the following question –
 Do a semiotic analysis of a media text (an advertisement, a news article, etc.). You must use the appropriate semiological concepts (i.e the sign and its components; denotation and connotation). Make sure you focus on the connotative level which will allow you to interpret the ideological content of the media text. Also try to include some of the other conceptual tools we have learned to read and interpret images.


This article will focus on analyzing the semiotic of an advertisement on an anti ageing cream, which is also being sold in Australia. The advertisement displayed to customer have been analyzed and critically evaluated with the help of semiotics analysis tools.<br />

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