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Marketing Plan for Staples UK

Number of Words : 7340

Number of References : 19

Popular By : ENVIRONMENTAL ANALYSIS STAPLES, Staples PEST ANALYSIS, Staples PORTER Analysis, Staples SWOT ANALYSIS, Staples TARGET MARKET, Staples MARKET MIX, Staples Business plan, Staples Strategic analysis

Contents

 AN INTRODUCTION TO MARKETING MANAGEMENT
 BACKGROUND – STAPLES
 BACKGROUND—STAPLES UK
 ENVIRONMENTAL APPRAISAL ANALYSIS FOR STAPLES UK
  PLEEST ANALYSIS
  PORTER’S FIVE FORCES
  SWOT ANALYSIS
 TARGET MARKETS FOR STAPLES
 MARKET SEGMENTATION
 TARGET MARKET ¬– HOME OFFICE
  JUSTIFICATION
  CUSTOMER PROFILE
  POSITIONING
  SEGMENTATION OF HOME OFFICE
  MARKET MIX-HOME OFFICE
  PRODUCT MIX FOR HOME OFFICE
  MARKET OBJECTIVE (FOR FIRST TWO YEARS))
  MARKET OBJECTIVE (LONG TERM (FOR PRECEDING 3 YEARS ))
 TARGET MARKET – STUDENTS
  JUSTIFICATION
  CUSTOMER PROFILE
  POSITIONING
  SEGMENTATION FOR STUDENTS
  MARKET MIX-STUDENTS
  PRODUCT MIX FOR STUDENTS
  MARKET OBJECTIVE (SHORT TERM (FOR FIRST TWO YEARS))
  MARKET OBJECTIVE (LONG TERM (FOR PRECEDING 3 YEARS ))
 EVALUATION AND CONTROL
 QUESTIONNAIRE
 SAMPLING
 BIBLIOGRAPHY

Description

“Staples UK was formed in 1992 when Staples purchased 48% of Maxi-Papier (Germany) launched a joint venture with Kingfisher (UK).” Staples UK are selling the various types of office products which includes office supplies (calendars, desk accessories, paper), office furniture, and office equipment (computers, printers, fax machines) it also including staplers and staples.( http://www.hoovers.com) <br />They categories their products in terms of paper supplies, Ink and toner supplies, Technology, Office supplies, furniture and facilities. (http://www.staples.co.uk)<br />Staples UK is a subsidiary of US-based Staples. Staples operate about 140 stores all over England. Along with stores staples sells office products online and by catalogue. “In a move that will boost its operations in Europe substantially, Staples UK's US parent company has agreed to acquire Dutch office supplies distributor Corporate Express NV for about $2.7 billion.” http://www.hoovers.com/staples-uk/--ID__135095--/freeuk-co-factsheet.xhtml<br />In 2007, staples sale in UK was 16.1% compared to its sales all over Europe and ranks third in it sales figures in Europe with France and Germany having higher sales of staples product in Europe.<br />

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