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Strategic Marketing Plan for Pepsi

Number of Words : 5271

Number of References : 26

Popular By : Strategic analysis Pepsi, Business plan Pepsi, Swot Analysis Pepsi, PEST analysis Pepsi, Marketing mix Pepsi, Situational Analysis Pepsi

Contents

 Introduction 4
 About the company Pepsi Co 4
 Product offering 5
 Competition 6
 Situation analysis 6
 PEST Analysis 7
 Political Factors 7
 Economic Factors 7
 Social Factors 8
 Technological Factors 8
 SWOT analysis of Pepsi Co 8
 Strengths 8
 Weakness 9
 Opportunities 9
 Threats 9
 Growth strategy of Pepsi Co 10
 Objectives 10
 Mission 10
 Vision 10
 Segmentation 10
 Target market 11
 Positioning 12
 Marketing mix 12
 Marketing strategies for growth 14
 International opportunities and growth 14
 Expand their snack business globally 14
 Product innovation and development 14
 New mergers and acquisitions for growth in global beverages 14
 Customer service and performance 15
 Customer Service 15
 Performance 15
 Ansoff Matrix- Planning for Growth 16
 Market Development 16
 Product development 17
 Diversification 17
 Operation and control 17
 Production and operation 17
 Marketing research 18
 Finance 18
 Financial Forecasts 18
 Human Resource 19
 Controls 19
 Variance analysis 19
 Process Control 19
 Budget analysis 19
 Conclusion 20
 Bibliography 21
 Annexure 23
 Annexure 1 Pepsi Co Mega Brands 23
 Annexure 2: Consolidated Income Statement of Pepsi Co 24
 Annexure 3: Consolidated Balance Sheet of Pepsi Co. 25

Description

This report is based on the following Task – <br />You are a Marketing Director of a multinational company. In order to achieve a 100% business growth compared to previous years, the management has requested you to devise an implementable strategic marketing plan to enable the company to address the competitive market place under various constrains, needs and environment as well as its day to day operations.<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : PSMS-18165

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